Quadriga to Survey UK Local Authorities on CRM

Quadriga Consulting will be launching a new UK-wide study into customer relationship management in local authorities across the UK.  The survey – based on a unique web and blog based outreach programme – will build a picture of CRM directions and drivers in the local authority sector.  The questionnaire is likely to be fielded in early March 2007.  Results will be made available at a unique event later in 2007.  Commenting on the study, Jeff Peel, MD of Quadriga Consulting commented, “many local authorities are using CRM as an important means of transforming citizen facing processes.  The study will focus on uncovering how authorities are approaching CRM initiatives, what tools they are assessing and success measurement approaches.”