We are delighted to announce that Ruth McNeil has joined the Board of Quadriga Consulting Ltd as a Non-Executive Director.
Ruth McNeil is a highly respected market researcher with particular experience in the business to business sector. She works for a range of private and public sector clients across a range of different subjects both in the UK and internationally. She is a non-Executive Director at Quadriga Consulting and works with us on international assignments based out of London. She runs her own research practice based in London.
For fifteen years Ruth worked at Research International as deputy managing director of RI Specialist Units (where Jeff Peel was also a Director) and was a main board director of RI. Ruth left Research International in August 2000 and has since worked with clients on practical business and services issues, strategic planning, branding research, customer relationship management, concept development, market optimisation and other areas.
Ruth plays an active role in the wider research industry, for two years having been one of the Market Research Society Awards Judges for the annual MRS conference. Ruth is a member of the BIG Conference Committee and the conference Programme Committee (BIG is the annual specialist Business to Business researchers conference). She convenes the MRS “International Research” training course and is a frequent speaker on market research issues at conferences in the UK and USA.
Ruth has a degree in Languages from Durham University and is a Fellow of the Market Research Society. She has also written an excellent book on B2B Market Research (see Books).
