Quadriga Moves into FMCG

Quadriga’s growing reputation as a provider of blog and social networking focused research tools has paid dividends in the FMCG (fast moving consumer goods) sector.  We have been awarded a major project to conduct a blog audit and tracking research by a global FMCG brand owner. 

The blogosphere is becoming the new stomping ground for marketers seeking to monitor and influence opinion.  Many blogs – often run by enthusiastic individual bloggers – have huge traffic.  Bloggers can make or break brands.  Therefore, monitoring the blogosphere is becoming a significant challenge for brand owners. 

As one of the few marketing consultancies that has in-depth knowledge of blogging and social networking tools – emerging from our traditional focus on the tech sector – we are uniquely positioned to offer solutions to brand owners in multiple market sectors.  In conjunction with itoi research we’re developing a strong presence in the Web 2.0 research and communications space.