Social Networking and Marketing Research

Social Networking Research & Intelligence:  Blogs and social networks are merging into one category these days.  For example, what’s the difference between a Facebook Group microsite and a blog?  Both contain content, both have discussion  trails, both have communities of interest.  Blogs have become more like social networks as social bookmarking has become more important, and the social bookmarking sites themselves are beginning to look more like social networking sites.  Then throw feeds from one platform, into another, and everything is mixed up.  Enter the social networking ecosystem. 

LISTEN TO JEFF PEEL INTERVIEWED BY DAVY SIMS
ON WEB 2.0 AND MARKETING

From a marketer’s point of view the new social networking challenge is to fixate less on one platform or another – but rather jump right in to the interconnected mix.  The challenge is to stir things up in a way that helps build knowledge about interconnected customers and prospects. 

Quadriga Consulting is becoming one of the leading players in the social networking research space.  We are building both quantitative and qualitative research methodologies that resonate across vertical and geographical markets.  We are currently running research and intelligence assignments for multiple clients - in consumer goods markets, high tech, consumer technology and professional services.  Moreover, increasingly, social networking research straddles both B2B and B2C client markets.  Indeed we find that techniques that we have developed in the B2B space are being cross-fertilised into B2C and vice versa. 

If you would like to discuss how to develop your understanding of your target online communities please give us a call.