Quadriga and itoi Build Partnership

Quadriga Consulting has established a partnership with London-based i to i research - we’re working together to build an exciting new practice focus on social networking research, intelligence and consulting.

The two companies have been working together for several months and the partnership means that Quadriga Consulting’s expertise in Web 2.0 research tools and methodologies is being brought to a much wider audience outside of the technology space.  According to Jeff Peel, Quadriga Consulting’s MD, “the partnership has already resulted in project wins or proposal development in the UK and the United States.  It would appear that together with itoi we have a clear lead over many, larger, firms.”

He continued, “One of the things that makes i to i research different from most other research companies is the fact that the company’s background is in communications, and not just research. i to i uses research as a means to an end rather than an end in its own right, and focuses clearly on business and communication needs.  This fits very well with our own ethos.”

i to i clients include P&G, Philips, Microsoft, and Rolex.