Conversations, 26th March – Speakers
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Please note this event is by invitation only. If you would like to be invited please use our contact form. Registration is from 6.00pm and the event starts at 6.30pm for invited guests.
Conversations: OneAldwych, 26th March, 2008
See below the fold for Interviewee Bios…
Paul McKeever, CEO, FRONT
Paul co-founded FRONT with Jamie Neely in September 2000 and has an incredibly diverse role leading the team there. He’s involved in every project through the senior supplier role, which means ensuring that projects are progressing towards expected outcomes and that things are going well in terms of quality and timeliness.
Paul is a professionally qualified project manager (Prince2 Practitioner) and is working on a research project to complete a Master’s degree based on the idea of co-creation of value (some of the theory behind how online communities create value).
Peter Vlachos – University of Greenwich
Peter Vlachos, BA (Toronto), MA (Toronto), MBA (East London), PGCHE (Greenwich), MCMI, FRSA, MCIM, FHEA is a Senior Lecturer and MA Programme Leader in the Department of Marketing, Events and Tourism, Business School, University of Greenwich. Prior to this he spent over 20 years working in the field of corporate and cultural events in the UK and Canada. He will be discussing the relationship between live events and social media in the marketing context.
Anne McCrossan, Visceral Business
Anne’s areas of expertise are business strategy, organizational change, brand marketing and customer and employee engagement.
Her career has included time with Saatchi & Saatchi and The Brand Union at the forefront of marketing during the last twenty years, advising a wide range businesses around the world, across every sector.
Her company is called Visceral Business. Actually it’s more of a network.
She’s an active member of www.triiibes.com, Seth’s Godin’s online community that’s rewriting the rules of strategic marketing and organizational development.
Jeremy Brown, CEO, Sense Worldwide
Jeremy Brown is the founder and CEO of Sense Worldwide.
‘Why don’t we convene a bunch of creative thinkers and doers from around the world, get them to tell us what’s going on out there and collaborate to develop new things?’ he said.
‘Good idea’ they all replied.
Jeremy is the protagonist, the horn blower, the evangelist… the one who doesn’t make the tea much. He has a habit of huffing when things aren’t going right; and when things are going right he gets a bit over excited. He’s been doing Kung Fu for ages, we’ve seen the bruises but no one’s seen him in action. He also has a nice collection of textured blazers.
Prior to all this Jeremy’s had flirts with planning in advertising agencies, running design companies and various management consultancy positions.
Matt Rhodes, Head of Client Services, FreshNetworks
Matt Rhodes is head of Client Services at London-based social media agency, FreshNetworks. One of the founding members of FreshNetworks, Matt oversees the production, management and analysis of branded online communities for brands such as BSkyB, British Telecom and UK leisure firm Butlins. He has a background in market research, customer experience and strategy consulting, specialising in digital innovation and product and proposition development.
Matt runs both professional and personal blogs and is a prolific author of social media best-practice articles for a range of publications both on and offline. He is a regular speaker at Web 2.0 and research conferences across Europe, most recently appearing at ESOMAR in Dublin and Online Information in London. He has also appeared as a social media marketing expert on Sky News and BBC radio.
Mark Adams, COO, Conversation Group
Mark is Chief Operating Officer of the Conversation Group. Mark has spent nearly 20 years in technology marketing and 10 in corporate finance. He co-founded the global technology PR firm, Text 100, which grew to become Next Fifteen Communications, owner of other marketing communications operations such as Bite and OutCast Communications, and which is listed on London’s AIM stock market.
He is now a Partner with Pembridge Partners LLP, a UK-based finance and investment firm specialising in the media, internet and creative sector where he has served as non-Executive Director and advises on M&A and MBO transactions.
Steve Loynes, Head of B2B, Chameleon PR
Steve Loynes is head of the b2b technology practice at Chameleon PR. Steve has been delivering innovative campaigns within the b2b technology sector for over ten years. His experience is drawn from agency and in-house roles, providing strategic and creative PR programmes for clients including Microsoft, Motorola and Orange.
He is one of Chameleon’s leading consultants on conversation and the use of social media.
Gemma Cocker and Nick Donnelly, Founders, tweetieandthebrain.com
Gemma and Nick are Co-Founders of Twitter Consultancy tweetieandthebrain.com
Gemma is a London based singer/dancer/actress and freelance XHTML & CSS tech geek whereas Nick is a Twitter Marketing Specialist, Developer, Traveller and Snowboarder who loves photography.
Both will provide an insight into the world of Twitter – what works, what doesn’t and why a social media strategy is all-important in business.
Jeffrey Peel, Interviewer – Managing Director of Quadriga Consulting
Jeff Peel is a researcher, consultant and marketing strategist. He is the author of a book on Customer Relationship Management and has conducted research based marketing consulting assignments for clients including Microsoft, BT, 3Com, IBM and many others. More recently he has applied his knowledge of social media marketing and MR techniques to build relationships with consumer marketers hoping to tap into the brave new world of social media and Web 2.0.
Jeff has run his own consultancy for the last 7 years and was previously Head of Marketing for CRM software firm Amacis (now part of ATG). Prior to Amacis he held senior roles at Response Analysis Corporation and Roper Starch Worldwide in Princeton, NJ and at Research International in London.
