Quadriga Client Aetopia Secures Incisive Business

Quadriga Client Media Release

Incisive Media, one of the world’s leading B2B information providers, has selected MediaCore, a Digital Asset Management system from Belfast-based software company Aetopia (www.aetopia.com).  Quadriga worked with Aetopia during its earliest days helping with marketing and business planning. 

Incisive is using MediaCore to manage and monetize its vast digital archive. The publisher employs over 750 staff across 3 continents and serves the financial and professional services markets globally. It publishes over 100 print titles including some of the most recognised brands in the sector including Computing, Accountancy Age, Investment Week and Legal Week. They also run over 100 websites, including Clickz.com, Legalweek.co.uk and Yourmortgage.co.uk generating in excess of 35 million page impressions a month.

Incisive took the MediaCore product on trial and after 9 months have decided to roll it out throughout all their divisions and titles.

David Worsfold, Group Editorial Services Director said:

“We are using the MediaCore system to store, display and sell the thousands of photos from our many events. We are impressed with its ease of use and scalability. It gets great feedback from our readers”

Aidan McGrath CEO of Aetopia commented:

“We are delighted to have such a prestigious customer as Incisive. This implementation allows us to demonstrate that MediaCore can handle huge, multi divisional organizations and is truly scalable”

Aetopia was founded in Belfast in 2005. It won the N.I. heat of the Intertrade Ireland Seedcorn competition in 2006 and secured private investment in 2007. It supplies Digital Asset Management software to the Publishing, Photographic and Archiving sectors.