Corporate Social Responsibility: The Technology Imperative

By Jeffrey Peel

I was in Paris last week and had the opportunity to meet up with a colleague – Barbara Toorens.  Barbara has a strong background supporting technology vendors in terms of marketing communications activity. However, her specialist focus is corporate social responsibility (CSR) and the technology solutions that are emerging that support companies in achieving their CSR objectives.

In this short interview Barbara outlines how the EU is imposing demands on business in achieving CSR standards.  She also talks about the EU’s 20/20/20 initiative.

She also refers to solutions from vendors such as SAP that are allowing global organisations like Panasonic to achieve waste management and other CSR objectives.