Archive for 3GSM World Congress
Move Over SOA: MDS Announces Agile Data Integration Framework
Posted by: | Comments(Quadriga Client Media Release)
Company helps Mobile Advertising Alliance to create fully integrated mobile advertising platform…
Belfast and Barcelona, February 07, 2008 – Mobility Data Systems (MDS), the enterprise integration company, has today announced that its Agile Data Integration Framework has been implemented by the Mobile Advertising Alliance. The Mobile Advertising Alliance (MAA) will be showcasing its new advertising platform solution – based on best of breed software components – at the Mobile World Congress in Barcelona later in the month. The data integration framework that underpins the new MAA platform has been provided by MDS.
MDS is one of a new breed of systems integrators that has built particular expertise in so-called agile data services. At the heart of this approach to data integration – the biggest challenge in most enterprise integration projects – is the idea that change is constant. Agile systems allow change to be accommodated, resulting in more agile businesses that can bring change right to the heart of the systems that support operations.
According to Colm Hayden, CTO of MDS, “We’re being a little cheeky when we suggest that SOA is last year’s technology. Clearly, service oriented architecture has helped redefine database centric integration projects over recent years. But agile data systems take SOA to the next level by putting data integration right at the centre of every solution build – we call this a Resource Oriented Architecture. Our data federation based approach to systems integration allows us to overcome the inflexibility of middleware based solutions. That’s why, in the case of the Mobile Advertising Alliance, we have been able to unite and integrate complementary systems to create a unique solution suited to advertisers and operators alike. Best of breed islands are brought together into an agile environment that has real-world, practical applications and flexibility built in.”
MDS is now looking to apply what it has learned and achieved in the challenging world of telecommunications to bring its Agile Data Integration Framework to the attention of other sectors. According to Colm, “we know that many businesses are wrestling with the challenge of marrying disparate systems and that current data integration solutions just don’t pass the test. We’re keen to show how an agile approach to things works. Challenge us. We’re sure that our framework can bring flexibility and agility to situations where, currently, there is rigidity and hard-wired systems.”
About MDS
Mobility Data Systems was established in 2004 and provides software and solutions to enterprises – with a particular focus on enterprise integration challenges. The company has focused on the mobile sector in particular but is now expanding into other sectors that demand flexible, scalable, agile integration. The company is headquartered in Northern Ireland but has operations in Russia and the Ukraine.
Editorial Information
MDS personnel will be on the The Mobile Advertising Alliance booth at the Mobile World Congress 2008 in Hall1, Stand D60 (11th to 14th February).
New SDP Alliance Unveiled at 3GSM World Congress
Posted by: | CommentsQuadriga Consulting is representing a new alliance of software vendors that will be on show at the 3GSM World Congress in Barcelona from February 12-15. The SDP Alliance incorporates seven companies – each of which delivers a key component of a pre-integrated, convergent, service delivery platform (SDP) to mobile & fixed line operators. Member companies are Aepona, ChangingWorlds, Cibenix, MobileAware, Mobile Cohesion, Openet and Xiam. For further information check out the Alliance web site.
According to the Co-Chairman of the Alliance’s Steering Committee, Denis Murphy (who is also Chairman of Alliance member Mobile Cohesion), “The model for implementing service delivery platforms has dramatically shifted. With the emergence of a group of mature, standards-based, software products operators no longer face the time-to-market, cost or risk associated with entirely custom built solutions. Today system integrators can create tailored solutions based on a set of proven software products. From the operators’ perspective this means faster, cheaper and lower risk projects.”
Colm Healy, CEO of member firm Xiam, endorsed this view, “This Alliance brings together the most important elements of a SDP and offers them either as a unified whole or in a subset of best of breed products. In the past our members have worked together on an ad hoc basis on certain implementations – but now we have a more formalised and unified go-to-market, technical integration and support strategy that deliver massive benefits for target customers. Operators simply want to be able to roll out revenue generating services faster and more efficiently capitalize on their underlying assets. The last thing they want is a massive services engagement to achieve things that should be done pretty much out of the box. And, remember, we’re talking about proven, implemented and integrated solutions that have come together under one roof.”
He continued, “There are also some technical developments that have taken place over the last few years that have helped our member firms. We’re all committed to standard open interfaces based on the service-oriented architecture (SOA) and web services standards. However, the end game for the customer is lower risk, lower lifetime total cost of ownership and service deployment costs, and a more rapid return on investment.”
The SDP Alliance will be represented at the 3GSM World Congress from the 12th to 15th of February (Booth # 2J27).
About the Alliance
The SDP Alliance is a collaboration of seven software vendors each of which provides a best-of-breed component of a service delivery platform (SDP). Alliance members include Aepona, ChangingWorlds, Cibenix, MobileAware, Mobile Cohesion, Openet and Xiam. The key components of the SDP architecture provided by these member companies cover the following:
• Secure and open access to core network capabilities
• Intelligent personalised navigation for content discovery
• Content rendering and optimisation
• Content management and content push technologies
• Partner relationship management
• Convergent charging
• One-to-one marketing and content delivery
Follow-Up
We would be happy to meet journalists and analysts at the 3GSM World Congress for one-on-one briefings on the SDP Alliance. Denis Murphy will be available at the 3GSM World Congress from the 12th to the 15th of February.
For Further Information/Meeting Requests
Please contact in the first instance:
Jeffrey Peel
Managing Director
Quadriga Consulting Ltd
Telephone +44(0)2892 668968
Email Jeff @ quadco.co.uk (leave out the spaces)
www.quadco.co.uk
