Archive for 3GSM
New Mobile Advertising Alliance Launched at Mobile World Congress 2008, Barcelona
Posted by: | Comments(Quadriga Client Media Release)
New consortium of best-of-breed software players allows greater monetisation of mobile network resources and highly flexible advertising campaigns…
A new consortium of companies was today announced, prior to the Mobile World Congress (11th to 14th February, 2008), that promises to revolutionise the mobile phone network as an advertising and direct marketing opportunity.
The Mobile Advertising Alliance is a collaborative venture between software vendors Anam, Cibenix, Mobile Cohesion, Openet and SLA Mobile.
Each member firm provides a best-of-breed component of a mobile advertising platform. The Alliance has defined a platform that allows mobile operators to secure their position in the mobile advertising market and advertisers to reach a wide market with uniquely targeted campaigns. The platform also allows systems integrators to achieve rapid integration of proven software solutions with existing telecommunications infrastructure.
According to Nic Stirk of Alliance member SLA Mobile, “Our advertising solution is an easy-to-use platform that delivers both mobile advertising and direct marketing – something that has been very difficult to achieve in the past. The platform provides secure access to operator-owned demographic, behavioural and contextual profiling data and provides multiple media channels to deliver personalised and targeted campaigns. In the mobile medium personalization ensures that advertising is seen as appropriate and relevant for the mobile user – thereby overcoming the shortcomings of other approaches. Context is key.”
Gerry McKenna of Alliance member Anam agrees that the inherent flexibility of the platform is important for success. “Flexible campaign management and real-time feedback reporting ensure that Advertisers can continually refine campaigns and only pay for results. From an advertiser point of view they get the analytics, reach and purity of audience that is so essential in one-to-one marketing. We are confident that our combined skills and integrated platform will, for the first time, make mobile viable as an advertising medium.”
New SDP Alliance Unveiled at 3GSM World Congress
Posted by: | CommentsQuadriga Consulting is representing a new alliance of software vendors that will be on show at the 3GSM World Congress in Barcelona from February 12-15. The SDP Alliance incorporates seven companies – each of which delivers a key component of a pre-integrated, convergent, service delivery platform (SDP) to mobile & fixed line operators. Member companies are Aepona, ChangingWorlds, Cibenix, MobileAware, Mobile Cohesion, Openet and Xiam. For further information check out the Alliance web site.
According to the Co-Chairman of the Alliance’s Steering Committee, Denis Murphy (who is also Chairman of Alliance member Mobile Cohesion), “The model for implementing service delivery platforms has dramatically shifted. With the emergence of a group of mature, standards-based, software products operators no longer face the time-to-market, cost or risk associated with entirely custom built solutions. Today system integrators can create tailored solutions based on a set of proven software products. From the operators’ perspective this means faster, cheaper and lower risk projects.”
Colm Healy, CEO of member firm Xiam, endorsed this view, “This Alliance brings together the most important elements of a SDP and offers them either as a unified whole or in a subset of best of breed products. In the past our members have worked together on an ad hoc basis on certain implementations – but now we have a more formalised and unified go-to-market, technical integration and support strategy that deliver massive benefits for target customers. Operators simply want to be able to roll out revenue generating services faster and more efficiently capitalize on their underlying assets. The last thing they want is a massive services engagement to achieve things that should be done pretty much out of the box. And, remember, we’re talking about proven, implemented and integrated solutions that have come together under one roof.”
He continued, “There are also some technical developments that have taken place over the last few years that have helped our member firms. We’re all committed to standard open interfaces based on the service-oriented architecture (SOA) and web services standards. However, the end game for the customer is lower risk, lower lifetime total cost of ownership and service deployment costs, and a more rapid return on investment.”
The SDP Alliance will be represented at the 3GSM World Congress from the 12th to 15th of February (Booth # 2J27).
About the Alliance
The SDP Alliance is a collaboration of seven software vendors each of which provides a best-of-breed component of a service delivery platform (SDP). Alliance members include Aepona, ChangingWorlds, Cibenix, MobileAware, Mobile Cohesion, Openet and Xiam. The key components of the SDP architecture provided by these member companies cover the following:
• Secure and open access to core network capabilities
• Intelligent personalised navigation for content discovery
• Content rendering and optimisation
• Content management and content push technologies
• Partner relationship management
• Convergent charging
• One-to-one marketing and content delivery
Follow-Up
We would be happy to meet journalists and analysts at the 3GSM World Congress for one-on-one briefings on the SDP Alliance. Denis Murphy will be available at the 3GSM World Congress from the 12th to the 15th of February.
For Further Information/Meeting Requests
Please contact in the first instance:
Jeffrey Peel
Managing Director
Quadriga Consulting Ltd
Telephone +44(0)2892 668968
Email Jeff @ quadco.co.uk (leave out the spaces)
www.quadco.co.uk
Mobile Cohesion Launches Hosted Version of HYDRA
Posted by: | CommentsQuadriga Consulting client Mobile Cohesion has launched a (hosted) Web version of its HYDRA partner relationship management solution.
The product will be showcased at the 3GSM World Congress in Barcelona.
Quadriga Consulting and Mobile Cohesion
Posted by: | CommentsQuadriga Consulting client Mobile Cohesion will be exhibiting at the 3GSM World Congress in Barcelona from February 12, 2007. Mobile Cohesion provides a unique 3PRM solution called HYDRA that allows mobile operators to have better, more accountable relationships with third party content and applications providers. HYDRA is also playing an increasingly important role as a core component in Service Delivery Platforms.
At 3GSM the company will be announcing exciting new customer references and product enhancements. Media or Analysts interested in meeting the Mobile Cohesion management team should contact Jeffrey Peel at Quadriga Consulting in the first instance.
