Enterprise 2.0 is a term that tries, somewhat unsuccessfully, to convey a simple idea.  The idea is that businesses, these days, can be driven, from an operational point of view, by Web 2.0 technologies.  

In the small and medium sized business sector Web 2.0 technologies can be transformational very quickly.  Small professional services businesses – like Quadriga Consulting – can avail of these technologies instantly with relatively low investment costs.  And they can avail of web applications that have been proven to work across hundreds or even thousands of other businesses.

But bigger businesses find it tougher to move to an Enterprise 2.0 environment.  They have legacy systems issues to consider.  Transactional, shop-front, processes will need integrated with these operational systems.  Oh and then there’s the issue, in many large companies, of a myriad of web real estates across business units, divisions and geographies. 

But in grappling with these operational and logistical issues, enterprises that are hoping to move in the direction of Enterprise 2.0 miss out a very important component.  They fail to take any account of the customer experience.  They fail to ask customers about their frustrations in doing business with the enterprise.  They pay little regard to the interaction experience or the gap between the expectations and reality of doing business.  But such consultation makes the difference between a successful Enterprise 2.0 strategy and a technology-obsessed one. 

If you are considering embarking on the road to Enterprise 2.0 please contact us.  We can start the process of interacting with customers right now.