Enterprise 2.0 is a term that tries, somewhat unsuccessfully, to convey a simple idea.  The idea is that businesses, these days, can be driven, from an operational point of view, by Web 2.0 technologies.  

In the small and medium sized business sector Web 2.0 technologies can be transformational very quickly.  Small professional services businesses – like Quadriga Consulting – can avail of these technologies instantly with relatively low investment costs.  And they can avail of web applications that have been proven to work across hundreds or even thousands of other businesses.

But bigger businesses find it tougher to move to an Enterprise 2.0 environment.  They have legacy systems issues to consider.  Transactional, shop-front, processes will need integrated with these operational systems.  Oh and then there’s the issue, in many large companies, of a myriad of web real estates across business units, divisions and geographies. 

But in grappling with these operational and logistical issues, enterprises that are hoping to move in the direction of Enterprise 2.0 miss out a very important component.  They fail to take any account of the customer experience.  They fail to ask customers about their frustrations in doing business with the enterprise.  They pay little regard to the interaction experience or the gap between the expectations and reality of doing business.  But such consultation makes the difference between a successful Enterprise 2.0 strategy and a technology-obsessed one. 

If you are considering embarking on the road to Enterprise 2.0 please contact us.  We can start the process of interacting with customers right now.   

Quadriga Consulting was commissioned earlier this year to undertake a major brand development project for TeamKnowledge, the UK based CRM software vendor. 

TeamKnowledge has a market defining solution called TKDialogs that brings Microsoft Dynamics CRM right into the front office.  TKDialogs is a business process enabled scripting tool that extends Microsoft Dynamics CRM into call centre, self-help portal and in-person customer support environments. 

According to Jeffrey Peel of Quadriga, “we were commissioned to get TeamKnowledge ready for the Microsoft global partner event in Denver next month.  We were commissioned to write a new web site, develop an entire suite of product and company collateral, develop new branding and even apply the branding to the company’s booth that they’ll be using on the Denver show-floor.  We have also written a series of product demos that stream from the company web site and show TKDialogs in action.  It’s been a great project and it has been excellent working with Joe Cassidy and the rest of the team at TeamKnowledge.”

See the Product Demos:

About Team Knowledgewww.teamknowledge.co.uk/ABOUTTEAMKNOWLEDGE.swf

TK Dialogs Financialwww.teamknowledge.co.uk/tkdfin.swf

TK Dialogs LRGwww.teamknowledge.co.uk/tkdlrg.swf

TK Dialogs Builderwww.teamknowledge.co.uk/tkdbuilder.swf

For more information about TeamKnowledge and TKDialogs visit the new website. 

If you’re planning to be in Denver in July and wish to meet up with the TK Team click here.