Event Postponed

Unfortunately this event has been postponed until later in 2008 because of client commitments.  We hope to announce a new date shortly - likely to be October 2008.   You can, however, pre-register your interest.  Just drop an email to jeff@NOSPAMquadco.co.uk (removing the words NOSPAM from the address) and we’ll ensure you’re first in the queue for a place. 

Quadriga Consulting has been providing B2B marketing consulting services for the last 6 years with clients including some of the leading B2B brands in the world as well as early to mid-stage firms.  We are one of the leading proponents of B2B digital marketing strategy development in the UK and our Managing Consultant, Jeff Peel, has spoken at events all over the world on the Web 2.0 revolution.

Jeff is the author of a book on CRM and has advised government departments, technology firms and B2B marketers on digital marketing strategy. 

Supported by a line-up of speakers with specialist Web 2.0 marketing and market research expertise, he will present the massive opportunities for B2B marketers to create huge competitive advantage through adoption of best practice strategies.

SPEAKER BIOGRAPHIES

Confirmed speakers include:

Jeffrey Peel
Managing Consultant
Quadriga Consulting (Seminar Leader)
Web 2.0 Marketing Techniques, Tools and Strategy Development

Marek Vaygelt
Head of Technology and Telecoms Consulting
YouGov plc
Research 2.0 and the B2B Marketing Process

Adam Parker
CEO
WebITPR
Newswires, SEO and Social Bookmarking

Jeremy Brown
CEO
Sense Worldwide
Social Networking the Business

Jeff Peel, Managing Director of Quadriga Consulting Ltd, will be speaking at the Digital Hollywood event in Hollywood, LA, California on November 1 - and will be meeting with leading commentators on the digital content scene in Tinseltown.

According to Peel, “I’m delighted to be given the opportunity by Victor Harwood to speak at this important event and to present the cluster of Northern Ireland companies that are developing bleeding edge broadband-enabled web solutions.  I have already had considerable interest from LA based firms that are active in the digital content space who want to hear the ‘Northern Ireland story’.  I also hope to be able to hook up with representatives from other regional digital media clusters - such as SE England.”

Jeff will be based in Hollywood from October 30 to November 4.  If you would like to set up a meeting please email him on jeff [at] quadco.co.uk (leave out the spaces and replace [at] with @). 

Note: crea8ivity.com is the brand that represents the Northern Ireland creative content industry.  Check out www.crea8ivity.com for more information.

crea8ivity.com will be at the IBC Show in Amsterdam from September 8 – 11 to showcase success stories from Northern Ireland’s emerging creative digital hub and to demonstrate the region’s particular strengths in web technology and in the creation of compelling web content for global markets.

Jeffrey Peel, of Quadriga Consulting, crea8ivity.com’s international media spokesperson, explained, “We’re in Amsterdam to tell delegates about the great web content emerging from a hot bed of creative and IT collaborations in Northern Ireland – such as Sonic Academy and constantcomedy. 

“We’ll also be feeding news and video clips back to our crea8ivity.com blog community about the buzz at IBC. We want to meet, greet and network with as many buyers as possible. Over the course of the show we plan to get reactions and comment from some of the most exciting exhibitors and delegates and shoot some video too if we get a chance!

“There’s also a great line-up of technology and content firms at our booth with us such as APT – a leading player in audio compression solutions; Latens Systems – a developer of conditional access software for IPTV;  and Amphion Semiconductor – a designer and developer of video and imaging intellectual property cores for the broadcasting industry.”

“We’ll get on-the-spot reactions from them and others about IBC and tell the world about it all through our site.”

Visitors will find the crea8ivity.com booth on the UK pavilion in Hall 4 where they’ll be able to see the crea8ivity.com showreel, meet crea8ivity.com representatives and network with the other Northern Ireland companies.

About Crea8ivity.com

crea8ivity.com is a showcase and social community for people interested in superb digital content delivered via high speed Internet and mobile platforms. It just so happens that all of this content comes from Northern Ireland based companies.
crea8ivity.com is a showcase for the best of digital Northern Ireland for international buyers, commissioners, investors and developers – designed to let them see what Northern Ireland’s creative digital industry has got to offer. It’s also a community site where people from all over the world who are passionate about digital content can talk, exchange ideas and get together. In short it’s a community of people exchanging opinions, and solving problems, by sharing ideas and solutions.

crea8ivity.com connects creative movers and shakers – as well as partners and investors – interested in the digital content world.

Crea8ivity.com will be on the UK Pavilion at IBC - Hall 4 – Block 271.

ConstantComedy is a fully interactive 24/7 online comedy service which allows users to watch content together and express their views by voting in real time.  It’s also a powerful social networking platform which brings together comedy fans and performers from all over the world in a unique online space dedicated to comedy performance.  The website features a mix of professional and amateur content, specially created and performed for the internet audience.

At a time when consumption of online entertainment continues to surge, there is a huge demand for new comedy.  ConstantComedy is designed to meet that need and those of the comedy fan, the professional comedian and the amateur comedy performer. 

ConstantComedy is one of six showcase projects that have been selected to demonstrate the best of Northern Ireland’s creative digital talent to the world in association with crea8ivity.com. Crea8ivity.com launched earlier this year to attract interest in Northern Ireland as a creative digital hub and to stimulate local creative & IT talent to seize the vast and emerging commercial opportunities that the global demand for online content presents.  The crea8ivity.com web site was built by and is maintained by Quadriga Consulting.

At the core of ConstantComedy is an exciting new way to enjoy online content – Synchronized Interactive Comedy – a breakthrough technology which ensures that you and your friends are watching and voting for the same video at the same time (second by second).  Each video gets shown for 20 seconds before voting starts.  After that, if the crowd rating drops below 30% for more than five seconds, the video is voted off.   While you’re watching, you can post live comments – to be seen instantly by other viewers. 

Anyone can upload their performance onto this service, monitor crowd ratings and build up a fan base, You can also browse the video archive and bookmark and share your favourite videos with friends.

Phil Morrow, MD of Belfast based Wild Rover Productions, is excited about the possibilities that ConstantComedy offers performers and fans:

 “This is a great new venue for both viewers and makers of comedy – the internet has liberated performers - if you’re funny, you can get your stuff out there and be seen by a worldwide audience – and if you love watching comedy, then this is the place where you can meet like-minded people and discover new acts together”

Quadriga Consulting, in conjunction with PRSmith Marketing Communications in London has been retained by the Department of Enterprise, Trade and Investment to promote Northern Ireland’s creative digital talent.  The web site was launched today - Quadriga Consulting has developed the content and edits the site.  Check out the YouTube video taster for more information on what crea8vity.com is all about.  And if you would like to submit a post or have a story to tell please contact us.  Jeff Peel and Ben Archibald are the lead writers on the web site. 

Visit crea8ivity.com

Listen to the release in MP3 Audio format.
[audio http://www.nabidana.com/mp3/bbcsml.mp3]
[Read by Jeff Peel]

Fuelled by increasing self-confidence and a growing local economy, a new campaign will shortly be launched by the Department of Enterprise, Trade and Investment (DETI), showcasing the best of Northern Ireland’s digital broadband content.

This follows a competition last year to find the region’s best creative content for broadband use. Six proposals for world class online creative content by local companies were chosen and will become available online over the next few months. The awareness campaign, based around these six projects, will promote Northern Ireland as a creative digital hub and highlight the wealth of creative and technical talent there.

Paul Robinson, Project Manager at DETI said: “The awareness campaign, which kicks off in June will show a global audience, including international buyers and providers of digital content, that Northern Ireland can produce world class broadband products.”

“The six companies have created a range of superb broadband content. This includes tuition in painting with watercolours, interactive services to golfers while on the golf course, training in music production and DJ skills as well as continuous professional development training for the medical and pharmaceutical professionals across the world.”

The awareness campaign also aims to stimulate more local businesses and creative professionals to exploit the vast and emerging commercial opportunities that broadband presents.

Paul Robinson continued: “There is a growing demand for digital content online and across platforms - as the level of consumers with broadband access continues to increase. Northern Ireland is the leading region in Europe with 100% broadband access and it is now time to exploit that and use it to show a world-wide market the wealth of creative talent here.”

The awareness campaign will run from June 2007 to March 2008 and will include both traditional and innovative web based marketing tools.

The launch of the awareness campaign and the locally created digital content, follows on a DETI broadband content competition in 2006, which saw six companies chosen for their designs.  The six winning projects that are being showcased as part of the awareness campaign are:

Dermot Cavanagh (Moy, Co Tyrone) - Awash on the Web  - Online tuition in painting with watercolours by well known local artist

Stream on (Belfast) – Edcast Medical - Online continuous professional development training for the medical and pharmaceutical professionals throughout the world.

Tibus (Belfast) - I Golf Pro - Interactive services to golfers while on the golf course

Sonic DJ Academy (Belfast) - Sonic Academy Online - Online training in music production and the skills required to be a DJ

Wild Rover (Belfast) - The Always Show - 24 hour broadband television entertainment show

Dark Water (Londonderry/Derry) – Air War- online interactive aerial combat computer game

The initiative is part of the UK government’s  £35 million Skills and Science Fund for Northern Ireland, launched in early 2006 by the Northern Ireland Secretary of State, Peter Hain MP.

For further details of the international awareness campaign, contact Jeffrey Peel of Quadriga Consulting.