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[Read by Jeff Peel]
Fuelled by increasing self-confidence and a growing local economy, a new campaign will shortly be launched by the Department of Enterprise, Trade and Investment (DETI), showcasing the best of Northern Ireland’s digital broadband content.
This follows a competition last year to find the region’s best creative content for broadband use. Six proposals for world class online creative content by local companies were chosen and will become available online over the next few months. The awareness campaign, based around these six projects, will promote Northern Ireland as a creative digital hub and highlight the wealth of creative and technical talent there.
Paul Robinson, Project Manager at DETI said: “The awareness campaign, which kicks off in June will show a global audience, including international buyers and providers of digital content, that Northern Ireland can produce world class broadband products.”
“The six companies have created a range of superb broadband content. This includes tuition in painting with watercolours, interactive services to golfers while on the golf course, training in music production and DJ skills as well as continuous professional development training for the medical and pharmaceutical professionals across the world.”
The awareness campaign also aims to stimulate more local businesses and creative professionals to exploit the vast and emerging commercial opportunities that broadband presents.
Paul Robinson continued: “There is a growing demand for digital content online and across platforms – as the level of consumers with broadband access continues to increase. Northern Ireland is the leading region in Europe with 100% broadband access and it is now time to exploit that and use it to show a world-wide market the wealth of creative talent here.”
The awareness campaign will run from June 2007 to March 2008 and will include both traditional and innovative web based marketing tools.
The launch of the awareness campaign and the locally created digital content, follows on a DETI broadband content competition in 2006, which saw six companies chosen for their designs. The six winning projects that are being showcased as part of the awareness campaign are:
Dermot Cavanagh (Moy, Co Tyrone) – Awash on the Web – Online tuition in painting with watercolours by well known local artist
Stream on (Belfast) – Edcast Medical – Online continuous professional development training for the medical and pharmaceutical professionals throughout the world.
Tibus (Belfast) – I Golf Pro – Interactive services to golfers while on the golf course
Sonic DJ Academy (Belfast) – Sonic Academy Online – Online training in music production and the skills required to be a DJ
Wild Rover (Belfast) – The Always Show – 24 hour broadband television entertainment show
Dark Water (Londonderry/Derry) – Air War- online interactive aerial combat computer game
The initiative is part of the UK government’s £35 million Skills and Science Fund for Northern Ireland, launched in early 2006 by the Northern Ireland Secretary of State, Peter Hain MP.
For further details of the international awareness campaign, contact Jeffrey Peel of Quadriga Consulting.
