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Posts from the ‘Market Research’ Category

Jan 3

Doing it for themselves…

By Jeffrey Peel – Research Magazine, the holy grail for all things market research related, publishes an interesting round-up of interesting stats on a monthly basis.  One statistic quoted in the most recent edition is that 25% of entertainment consumed by people will be created, edited and shared within their peer circle by 2012, rather than being generated by media owners – according to study by the Future Laboratory backed by Nokia.

percentage.jpg

This has obvious implications for all types of companies.  At one level, companies need to start developing their own content.  Web sites just don’t cut it any more…the challenge is to create “content with currency” – rather than depending on media owners to do all the work.

There are huge implications for PR processes. 

Needless to say, we can help.  We specialise in helping companies understand this brave new world of personal publishing, blogs, wikis and social networks.  We can also help large organisations create better engagement processes with channels and end customers that bypass traditional media approaches. 

Give us a call. 

Apr 3

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Towards Citizen-Focused Local Government – Quadriga Study

Quadriga Consulting, the ICT sector market analysis and consulting firm, today announced the launch of a major new research project designed to paint a much clearer picture of the current status of transformational change in local government.

Manchester City Hall

The role of technology as an enabler in delivering effective and efficient services, information sharing and the take up of public services is a common theme in the context of ‘transformational government’.  The research assignment will be designed to focus on how local authorities are going about implementing a transformational strategy.

  • The survey will focus on the following key topics:
  • The emergence of national standards on service delivery and citizen satisfaction monitoring
  • The need for the evolution of public services in a digital world where most commercial services are customer-centric: how citizen-centricity can be achieved
  • Designing services to meet the rising expectations of local consumers of services
  • How technology can become a more important tool to assist authorities to focus on their core competencies
  • How technology saves money in processes and administration, and provides flexibility in delivering services and enhancing public perceptions
  • How authorities are achieving joined-up service delivery and maintaining accurate records and audit trails
  • How authorities are achieving information-sharing to deliver citizen centric services and facilitate better transactional processes

According to Jeffrey Peel, Quadriga Consulting’s CEO, “There is a growing need for local authorities to develop better ICT resources that will enable partnership at all levels and departments, suppliers and with the voluntary sector.  In addition there is the growing need for authorities to co-operate and develop shared services models.  The survey will allow us to build a better picture of current state of play in local government.  Every UK authority will be invited to participate and we are actively seeking the involvement of the ICT vendor community to help define the scope of the study.  Findings will be shared with participants and the vendor community.”

Jan 8

i2 Listening to Customers to help Fight Crime

Quadriga Consulting International Law Enforcement Agency Survey Helps Visual Analysis Software Firm Fight Crime

A survey of 65 law enforcement agencies across 14 countries has revealed that many police forces make their own decisions in terms of information technology.

The survey, conducted by information and communication technology (ICT) research specialist Quadriga Consulting Ltd, on behalf of world-leading visual analysis software company, i2, aimed to build a clearer picture of information technology use within law enforcement agencies across the world.

Part of i2’s ongoing commitment to customer-focused product development, the survey incorporated the views of both existing and potential customers from local, regional and national police forces, as well as government and military intelligence agencies.

i2’s Marketing VP, Zoe Baxendale, said: “The survey, conducted by Quadriga Consulting Ltd, is just one of a number of ways we use to consult with the wider intelligence community.

“We are wholly committed to developing products and solutions that will benefit our customers and we regard asking them what they want as fundamental to our development and quality strategies.”

Jeffrey Peel of Quadriga Consulting, said: “This survey highlighted to i2 the importance of information and communication technology in law enforcement agencies in a variety of countries across the world.

“The survey also underlined the influence both political structures and geographical location have on the way different agencies work, emphasising the need for companies, like i2, to listen to the needs of their users.”

Zoe added: “More than 2000 law enforcement, intelligence, military and commercial organisations in over 100 countries have invested in i2′s award-winning suite of visual investigative analysis software and we pride ourselves on the service we provide to them.

“By listening to the requirements of our present and future customers across the world, we are able to develop products and solutions that will directly benefit them and the global fight against crime and terrorism.”

Notes to Editors

The international law enforcement agency survey was conducted by Quadriga Consulting for i2 during the third quarter of 2006.  A total of 65 agencies in 14 countries were surveyed – including local and regional police forces and government and military intelligence agencies.  All interviews were completed by telephone or face-to-face.

About Quadriga Consulting

Quadriga Consulting Ltd is a UK based consultancy that provides international market research, market intelligence and marketing consulting services to ICT firms. Get further information from www.quadco.co.uk

About i2

i2 is a leading provider of investigative analysis software with solutions that are proven in law enforcement, military and commercial organisations around the globe. Analysts and investigators in more than 100 countries and over
2000 organisations now use the product range. Customers are supported by a network of offices in the UK and US and through a strong distributor network across Europe, Africa and Asia-Pacific.

i2′s product range enhances the analytical capabilities and enables understanding of complex and volume data. It has received a number of awards from the international analytical community and Analyst’s Notebook is the de facto standard application for link and timeline analysis. Get further information from www.i2.co.uk

Contacts

Jeffrey Peel of Quadriga Consulting
jeff @ quadco.co.uk (leave out the spaces)

Sarah Cooper of i2
sarahc @ i2.co.uk (leave out the spaces)

Jan 2

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5 Years…

Today is Quadriga Consulting’s 5th Anniversary.  On the 2nd of January 2002 we started trading and, since our first month, we’ve been profitable.  Nearly all the work we undertake is international, and our client list in pretty equally divided between mobile software/services and enterprise software. 

5 Years Old

We hope to grow even more in 2007 and would like to thank our clients for their business over the last five years. 

Dec 13

Quadriga Consulting and Web 2.0

The web is changing and we’ve decided to change with it. Bye-bye static web site. Hello Web 2.0. At last our clients, suppliers, fans…anyone really…can add comments to our site.

Web 2.0

Using the WordPress blog engine we have more flexibility in getting timely information to the site. We’ll add more resources, more content, more news, more opinion. Feel free to subscribe and comment. It’s free after all.

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