Archive for Marketing
Replify Launches Version 3 of Application Accelerator/Announces Media and Analyst Tour
Posted by: | CommentsCLIENT MEDIA RELEASE
NB: Replify Media & Analyst Tour Planned for Mid November US, East Coast…scroll to the bottom of this post for more details or Register Here for Boston and Here for San Fran
Replify (http://www.replify.com), the WAN optimization and application acceleration software firm – today announced general availability of Version 3.0 of its Reptor acceleration suite of products.
The Reptor is a 100% software based WAN Optimization solution that allows network managers complete control and visibility of network resources through the new Reptor Enterprise Manager. The new Reptor Enterprise Manager offers visibility of each and every client on the network, offering fine-grained reporting on individuals’ experience for applications and protocols. The new overview capabilities also facilitate clear analysis of the acceleration for each business critical application.
Other improvements have also been incorporated into version 3 that will further enhance Replify’s market leadership in the all-software WAN optimization space – as evidenced by over 100 deployments in over 40 countries worldwide.
According to Kevin Donaghy, Replify’s CEO, “We are establishing clear blue water between ourselves and the competition with this release. The product is already recognised as one that is simple to deploy and a no-brainer for accelerating applications used by latency and bandwidth constrained mobile and remote workers. As well as producing this enhanced reporting we’ve now added even better acceleration for CIFS, Windows files sharing, and HTTP traffic.
“Our XDR optimization technology, for example, has been improved still further. From an end user’s perspective it means that data gets to users in seconds rather than minutes – and there is no need for investment in new boxes at the server or client ends. That’s what makes this product truly unique. It used to be that application acceleration was only for the chosen few but now anyone that uses slow or mobile connections to company servers can get massively improved application performance – and it’s a doddle for the network guys to implement back at base. Plus they can see who’s using what and when using a fabulous visual management console.”
PC Quest, the Indian based enterprise software magazine, recently tested the Reptor suite. Their final verdict was:
“If you see the ease of configuration and performance against pricing, it is a brilliant product. On top of it, the licensing model is versatile making it suitable for setups such as BPOs, test centers, etc.”
Further details of the test are available here…
Quadriga Consulting is in the process of organising media and analyst briefings on Replify and its Reptor Suite of Products. Briefings are planned for the US East Coast for 10th/11th November and West Coast 13th and 14th November. If you would like to schedule a briefing please use our contact form at the bottom of our Contact Us Page.
Ruth McNeil Joins Quadriga Board
Posted by: | CommentsWe are delighted to announce that Ruth McNeil has joined the Board of Quadriga Consulting Ltd as a Non-Executive Director.
Ruth McNeil is a highly respected market researcher with particular experience in the business to business sector. She works for a range of private and public sector clients across a range of different subjects both in the UK and internationally. She is a non-Executive Director at Quadriga Consulting and works with us on international assignments based out of London. She runs her own research practice based in London.
For fifteen years Ruth worked at Research International as deputy managing director of RI Specialist Units (where Jeff Peel was also a Director) and was a main board director of RI. Ruth left Research International in August 2000 and has since worked with clients on practical business and services issues, strategic planning, branding research, customer relationship management, concept development, market optimisation and other areas.
Ruth plays an active role in the wider research industry, for two years having been one of the Market Research Society Awards Judges for the annual MRS conference. Ruth is a member of the BIG Conference Committee and the conference Programme Committee (BIG is the annual specialist Business to Business researchers conference). She convenes the MRS “International Research” training course and is a frequent speaker on market research issues at conferences in the UK and USA.
Ruth has a degree in Languages from Durham University and is a Fellow of the Market Research Society. She has also written an excellent book on B2B Market Research (see Books).
Mobile Cohesion Chosen as a TeleManagement World Award Finalist
Posted by: | CommentsMobile Cohesion Selected in Most Innovative Supplier Category for Prestigious Award…
Quadriga Consulting client Mobile Cohesion announced today that it has been named a finalist in the TeleManagement Forum Excellence Awards. The TM Forum awards are given to member companies that are being recognized for distinguished contribution and innovation in the OSS and BSS industry. Winners will be announced in a formal awards dinner ceremony on May 21, 2007 at the TeleManagement World event in Nice, France.
“We congratulate Mobile Cohesion on their finalist status for the TM Forum Excellence Awards. This year’s competition was highly competitive, and as a finalist, they have stood out from their peers in outstanding contribution to Telecom OSS and BSS,” said Martin Creaner, President and Chief Technical Officer of the TeleManagement Forum.
Mobile Cohesion was named in the Most Innovative Supplier category which recognizes TM Forum member companies who have demonstrated exceptional thought leadership and innovation in the use of technology.
Per Lindblad, Mobile Cohesion’s CEO responded to the announcement:
“Being shortlisted for this award recognizes the dedication of our development team and the partner relationship management vision that is HYDRA. We have defined profit and performance focused partner relationship management for the mobile industry and have won the endorsement of a growing list of leading operators worldwide. Further recognition from the TeleManagement Forum is another great indicator of just how far we have come and how entrenched the product concept is in the market. We’re delighted to be short-listed and look forward to the awards ceremony in May.”
New look…
Posted by: | CommentsDavy McDonald, our illustrious designer, has given us a new look. Still featuring the Quadriga horse-head device the branding is now a tad cleaner. We thought it was appropriate to celebrate our 5th anniversary. The new Quadriga blue is now on our stationery, business cards, and even on our Wordpress masthead.

We’re sometimes asked, “what’s with the horse?”. Well Quadrigae were chariots used in ancient Rome. Drawn by four horses they, apparently, went at quite a pace (think Ben Hur etc.). The four idea is a play on the 4 Ps of marketing.
Social media is changing everything. Media and market fragmentation, changing patterns of media consumption and increasingly active, engaged consumers mean the old media reach models are in disarray.
McCain Foods in the United States is asking parents across the United States what they think about school food. Working with social networking and blog research specialists 
By Jeffrey Peel – Often I’m asked how it is that as a company that started in research we ended up doing so much more.
