Archive for Marketing
Conversations: OneAldwych, London, 26th March
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Social media is changing everything. Media and market fragmentation, changing patterns of media consumption and increasingly active, engaged consumers mean the old media reach models are in disarray.
STOP PRESS: SPEAKERS ANNOUNCED
This rapid social and technological change presents the marketing services industry with both challenges and opportunities: how can we help organisations engage in better conversation with their customers?
To help, FRONT, in conjunction with Quadriga Consulting, is launching a new initiative for marketing professionals: Conversations.
The Conversations concept is unique as it brings together great opportunities for networking with insight into the thinking of marketing professionals.
The format is as follows. Over 2 hours there will be five conversations of around 10 minutes each. Professionals who reflect various facets of the marketing communications mix will be interviewed by Quadriga Consulting MD, and author, Jeffrey Peel. These conversations will be video recorded and will be available online after the event. During the event there will be opportunities to mingle and chat with attendees and conversation participants.
Register Your Interest
The first event will take place in London on the 26th of March between 6.00pm and 8.00pm, at OneAldwych. The conversation line-up will be announced shortly. Attendance will be by invitation only, but please register your interest if you’d like to attend.
McCain Targets Mom Bloggers
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McCain Foods in the United States is asking parents across the United States what they think about school food. Working with social networking and blog research specialists Quadriga Consulting Ltd and itoi Research in London the firm is recruiting Mom bloggers from across the USA to participate in a discussion via the Internet.
As part of the exercise, a new blog has been created - that goes live today.
So, if you are a Mom blogger and resident in the United States, and want to take part please take the time to read the first 2 starter posts and comment. McCain Foods wants to hear your views.
Replify Launches Version 3 of Application Accelerator/Announces Media and Analyst Tour
Posted by: | CommentsCLIENT MEDIA RELEASE
NB: Replify Media & Analyst Tour Planned for Mid November US, East Coast…scroll to the bottom of this post for more details or Register Here for Boston and Here for San Fran
Replify (http://www.replify.com), the WAN optimization and application acceleration software firm – today announced general availability of Version 3.0 of its Reptor acceleration suite of products.
The Reptor is a 100% software based WAN Optimization solution that allows network managers complete control and visibility of network resources through the new Reptor Enterprise Manager. The new Reptor Enterprise Manager offers visibility of each and every client on the network, offering fine-grained reporting on individuals’ experience for applications and protocols. The new overview capabilities also facilitate clear analysis of the acceleration for each business critical application.
Other improvements have also been incorporated into version 3 that will further enhance Replify’s market leadership in the all-software WAN optimization space – as evidenced by over 100 deployments in over 40 countries worldwide.
According to Kevin Donaghy, Replify’s CEO, “We are establishing clear blue water between ourselves and the competition with this release. The product is already recognised as one that is simple to deploy and a no-brainer for accelerating applications used by latency and bandwidth constrained mobile and remote workers. As well as producing this enhanced reporting we’ve now added even better acceleration for CIFS, Windows files sharing, and HTTP traffic.
“Our XDR optimization technology, for example, has been improved still further. From an end user’s perspective it means that data gets to users in seconds rather than minutes – and there is no need for investment in new boxes at the server or client ends. That’s what makes this product truly unique. It used to be that application acceleration was only for the chosen few but now anyone that uses slow or mobile connections to company servers can get massively improved application performance – and it’s a doddle for the network guys to implement back at base. Plus they can see who’s using what and when using a fabulous visual management console.”
PC Quest, the Indian based enterprise software magazine, recently tested the Reptor suite. Their final verdict was:
“If you see the ease of configuration and performance against pricing, it is a brilliant product. On top of it, the licensing model is versatile making it suitable for setups such as BPOs, test centers, etc.”
Further details of the test are available here…
Quadriga Consulting is in the process of organising media and analyst briefings on Replify and its Reptor Suite of Products. Briefings are planned for the US East Coast for 10th/11th November and West Coast 13th and 14th November. If you would like to schedule a briefing please use our contact form at the bottom of our Contact Us Page.
Web 2.0 for B2B Marketing: A Seminar – London, 16th July
Posted by: | CommentsEvent Postponed
Unfortunately this event has been postponed until later in 2008 because of client commitments. We hope to announce a new date shortly – likely to be October 2008. You can, however, pre-register your interest. Just drop an email to jeff@NOSPAMquadco.co.uk (removing the words NOSPAM from the address) and we’ll ensure you’re first in the queue for a place.
Quadriga Consulting has been providing B2B marketing consulting services for the last 6 years with clients including some of the leading B2B brands in the world as well as early to mid-stage firms. We are one of the leading proponents of B2B digital marketing strategy development in the UK and our Managing Consultant, Jeff Peel, has spoken at events all over the world on the Web 2.0 revolution.
Jeff is the author of a book on CRM and has advised government departments, technology firms and B2B marketers on digital marketing strategy.
Supported by a line-up of speakers with specialist Web 2.0 marketing and market research expertise, he will present the massive opportunities for B2B marketers to create huge competitive advantage through adoption of best practice strategies.
Confirmed speakers include:
Jeffrey Peel
Managing Consultant
Quadriga Consulting (Seminar Leader)
Web 2.0 Marketing Techniques, Tools and Strategy Development
Marek Vaygelt
Head of Technology and Telecoms Consulting
YouGov plc
Research 2.0 and the B2B Marketing Process
Adam Parker
CEO
WebITPR
Newswires, SEO and Social Bookmarking
Jeremy Brown
CEO
Sense Worldwide
Social Networking the Business
Chameleon Marketers
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By Jeffrey Peel – Often I’m asked how it is that as a company that started in research we ended up doing so much more.
The conclusion I have come to is that research and analysis firms have more interesting things to say because our thoughts, and perspectives, are based on market knowledge and understanding. While much of the work is client-confidential we, at the same time, build tacit knowledge that gives us some right to take a stand on issues. Admittedly we have to operate within a frame of reference – and in our case that ‘frame’ would be heavily influenced by information technology.
But, think about it for a minute, the fact is that just about every business these days is becoming a technology business. Even David Cameron in his latest election broadcast – just last week – made overt reference to the Internet as one of the most fundamental reasons for social change in the UK. After all, entire swathes of our population no longer watch television. Internet advertising is set to overtake TV advertising in the next two years. And where the web used to be the domain and stomping ground for big business, suddenly – with Web 2.0 technologies – it has become democratised. Even my own 11 year old daughter can now design her own Bebo ’skin’.
The Internet is a super-medium. In the past all advertising was a tell-sell. Now it’s an interactive sell and it has become much more complex, interconnected and, obviously, viral. If brands offend they will be pilloried online in seconds.
The impact on marketing services is massive. Frankly, unless one is immersed in the world of interactive web technologies one will quickly lose touch. Indeed I recently went on an Internet-free, one week, beach holiday and felt I had lost touch a bit when I returned.
But, let’s face it, marketing services firms can’t have the luxury of being type-cast these days as one thing or the other. The Internet will inevitably make us all chameleons – admittedly with our own specialisms. Therefore as a researcher I will present my research – socialise it – using new communications media. I will also collect it in new ways making use of social networking communities and online data collection techniques. And my clients must be prepared to act on research by reaching out to these new global communities, search engines and news portals via more and more flexible and target-able media.
Ruth McNeil Joins Quadriga Board
Posted by: | CommentsWe are delighted to announce that Ruth McNeil has joined the Board of Quadriga Consulting Ltd as a Non-Executive Director.
Ruth McNeil is a highly respected market researcher with particular experience in the business to business sector. She works for a range of private and public sector clients across a range of different subjects both in the UK and internationally. She is a non-Executive Director at Quadriga Consulting and works with us on international assignments based out of London. She runs her own research practice based in London.
For fifteen years Ruth worked at Research International as deputy managing director of RI Specialist Units (where Jeff Peel was also a Director) and was a main board director of RI. Ruth left Research International in August 2000 and has since worked with clients on practical business and services issues, strategic planning, branding research, customer relationship management, concept development, market optimisation and other areas.
Ruth plays an active role in the wider research industry, for two years having been one of the Market Research Society Awards Judges for the annual MRS conference. Ruth is a member of the BIG Conference Committee and the conference Programme Committee (BIG is the annual specialist Business to Business researchers conference). She convenes the MRS “International Research” training course and is a frequent speaker on market research issues at conferences in the UK and USA.
Ruth has a degree in Languages from Durham University and is a Fellow of the Market Research Society. She has also written an excellent book on B2B Market Research (see Books).
Mobile Cohesion Chosen as a TeleManagement World Award Finalist
Posted by: | CommentsMobile Cohesion Selected in Most Innovative Supplier Category for Prestigious Award…
Quadriga Consulting client Mobile Cohesion announced today that it has been named a finalist in the TeleManagement Forum Excellence Awards. The TM Forum awards are given to member companies that are being recognized for distinguished contribution and innovation in the OSS and BSS industry. Winners will be announced in a formal awards dinner ceremony on May 21, 2007 at the TeleManagement World event in Nice, France.
“We congratulate Mobile Cohesion on their finalist status for the TM Forum Excellence Awards. This year’s competition was highly competitive, and as a finalist, they have stood out from their peers in outstanding contribution to Telecom OSS and BSS,” said Martin Creaner, President and Chief Technical Officer of the TeleManagement Forum.
Mobile Cohesion was named in the Most Innovative Supplier category which recognizes TM Forum member companies who have demonstrated exceptional thought leadership and innovation in the use of technology.
Per Lindblad, Mobile Cohesion’s CEO responded to the announcement:
“Being shortlisted for this award recognizes the dedication of our development team and the partner relationship management vision that is HYDRA. We have defined profit and performance focused partner relationship management for the mobile industry and have won the endorsement of a growing list of leading operators worldwide. Further recognition from the TeleManagement Forum is another great indicator of just how far we have come and how entrenched the product concept is in the market. We’re delighted to be short-listed and look forward to the awards ceremony in May.”
New look…
Posted by: | CommentsDavy McDonald, our illustrious designer, has given us a new look. Still featuring the Quadriga horse-head device the branding is now a tad cleaner. We thought it was appropriate to celebrate our 5th anniversary. The new Quadriga blue is now on our stationery, business cards, and even on our Wordpress masthead.
We’re sometimes asked, “what’s with the horse?”. Well Quadrigae were chariots used in ancient Rome. Drawn by four horses they, apparently, went at quite a pace (think Ben Hur etc.). The four idea is a play on the 4 Ps of marketing.
