Replify targets medium to large corporate with distributed operations for the most complete virtualized WAN optimization suite available…[Client Media Release]

Replify - the WAN optimization and application acceleration software firm - today announced a new enterprise manager that now fully rounds-out the company’s REPTOR suite.  With the REPTOR Enterprise Manager, companies with distributed operations and mobile workforces will now have complete visibility of application acceleration from data center to client.

The REPTOR Enterprise Manager makes it easy to manage a large REPTOR Accelerator deployment comprising many clients and REPTOR WAN optimized appliances. REPTOR Accelerator deployment is configured in the Manager using a simple-to-use and highly intuitive web interface.  The REPTOR Enterprise Manager automatically configures clients and appliances with the necessary rules to ensure optimal WAN performance.

The Enterprise Manager fits seamlessly within the wider REPTOR virtualization approach to application acceleration.  The software can reside in data center or branch office application servers – rather than dedicated machines or physical appliances.  Indeed Replify is the only WOC (WAN optimization controller) player in the world to have such a comprehensive suite of all software based components.  Together they achieve industry leading acceleration with minimal requirement for increased computing or connectivity infrastructure.

According to Kevin Donaghy, CEO of Replify, “Our approach to making corporate applications run faster has already been proven.  Applications that have been REPTOR-optimized over wide area networks run hundreds of times faster.  But with our Enterprise Manager users will be able to see at first hand the acceleration upside at data center, branch and client. Appliances and clients will be configured based on how the network has been described by the administrator - removing any complicated rule generation. Subsequent changes to the system configuration are broadcast instantly to all connected clients and appliances.  The result is simple configuration and administration everywhere our REPTOR components are placed.”

Replify’s virtual appliance and client-side software, incorporating XDR bi-directional data reduction technology, is available to download for trial today.  Network managers can see for themselves the improvements that can be achieved through Replify’s REPTOR solution by visiting http://www.replify.com/downloads/

Replify was founded in 2007 and is headquartered in Belfast, Northern Ireland. The company’s objective was to be the first to develop an all-software based WAN optimisation solution that would exceed hardware based performance.  The Replify principal management team has gained considerable experience developing and bringing to market WAN optimisation products at both Swan Labs and F5 Networks.  Now the team is focusing on the next generation of WAN optimisation and intends to make Replify a global player in software solutions.

Further information about Replify and its products can be found at www.replify.com

CLIENT MEDIA RELEASE 

Replify’s Reptor allows enterprises to deliver content and run applications faster to branch offices and distributed workforces over constrained networks like broadband and wireless connections…

Belfast, Northern Ireland, 16th April, 2008 – Replify (http://www.replify.com), the WAN optimisation company founded by former Swan Labs executives Kevin Donaghy and Wesley Darlington, today announced general availability of the world’s first all-software based WAN optimisation solution.

WAN optimisation has become mainstream for enterprises that need to speed application performance – messaging, financial, sales and marketing applications – across relatively low speed wide area and mobile networks. In the past companies have been forced to install expensive hardware appliances in both data centres and remote locations. But now Replify has cracked the development challenges to bring to market a world first: an all-software based enterprise class solution that straddles data centre HQ, branch office servers, client PCs and mobile devices.

According to Kevin Donaghy, CEO of Replify, “the challenge that enterprises face with distributed applications always relates to bandwidth or latency (and sometimes packet loss). Large companies have attempted to address the problem by purchasing WAN optimisation hardware devices. But these are notoriously costly to purchase, install and maintain – and hardware solutions are costly on the environment too.  They consume more power and occupy rack space. Our software solution gets round the inherent disadvantages of the hardware led approach. Server-side, Reptor sits on the customer’s preferred virtual appliance – such as VMWare or Microsoft Hyper-V. The Reptor server-side solution can be configured for the corporate data centre or branch office. A Reptor client-side application is installed in users’ PCs and mobile devices and, hey presto, applications run faster. The network administrator also gets a detailed picture of overall application performance improvement through our Reptor Enterprise Manager.”

The benefits of this approach to the user are huge. Critical business applications run significantly faster over existing network and computing infrastructure. Mobile data charges are also reduced. But, according to Wesley Darlington, CTO of Replify, there are even more important strategic advantages.

“There is more and more demand from the boardroom to reap the advantages that centralised corporate computing can bring – faster reporting and a single view of company performance across regions. This places huge demands on creaking distributed computing networks. However, by adopting our all-software approach to application optimisation across corporate networks, companies suddenly get the advantages that we have built into our solution. In effect we create an optimised tunnel down which application data flows. By adopting Reptor end-to-end our customers achieve vastly improved data services upon which to run distributed information systems. And we all know that unless an optimised infrastructure is in place, corporate apps will just come creaking to a halt.”

Replify’s server-side and client-side software is available to download for trial today. Network managers can see for themselves the improvements that can be achieved through Replify’s Reptor solution by visiting http://www.replify.com/downloads/

Replify was founded in 2007 and is headquartered in Belfast, Northern Ireland. The company’s objective was to be the first to develop an all-software based WAN optimisation solution that would exceed hardware based performance. The Replify principal management team has gained considerable experience developing and bringing to market WAN optimisation products at both Swan Labs and F5 Networks. Now the team is focusing on the next generation of WAN optimisation and intends to make Replify a global player in software solutions.

Further information about Replify and its products can be found at www.replify.com

Quadriga Consulting is representing a new alliance of software vendors that will be on show at the 3GSM World Congress in Barcelona from February 12-15.  The SDP Alliance incorporates seven companies - each of which delivers a key component of a pre-integrated, convergent, service delivery platform (SDP) to mobile & fixed line operators.  Member companies are Aepona, ChangingWorlds, Cibenix, MobileAware, Mobile Cohesion, Openet and Xiam.  For further information check out the Alliance web site.

According to the Co-Chairman of the Alliance’s Steering Committee, Denis Murphy (who is also Chairman of Alliance member Mobile Cohesion), “The model for implementing service delivery platforms has dramatically shifted. With the emergence of a group of mature, standards-based, software products operators no longer face the time-to-market, cost or risk associated with entirely custom built solutions. Today system integrators can create tailored solutions based on a set of proven software products. From the operators’ perspective this means faster, cheaper and lower risk projects.”

Colm Healy, CEO of member firm Xiam, endorsed this view, “This Alliance brings together the most important elements of a SDP and offers them either as a unified whole or in a subset of best of breed products.  In the past our members have worked together on an ad hoc basis on certain implementations – but now we have a more formalised and unified go-to-market, technical integration and support strategy that deliver massive benefits for target customers.  Operators simply want to be able to roll out revenue generating services faster and more efficiently capitalize on their underlying assets.  The last thing they want is a massive services engagement to achieve things that should be done pretty much out of the box.  And, remember, we’re talking about proven, implemented and integrated solutions that have come together under one roof.”

He continued, “There are also some technical developments that have taken place over the last few years that have helped our member firms.  We’re all committed to standard open interfaces based on the service-oriented architecture (SOA) and web services standards.  However, the end game for the customer is lower risk, lower lifetime total cost of ownership and service deployment costs, and a more rapid return on investment.”

The SDP Alliance will be represented at the 3GSM World Congress from the 12th to 15th of February (Booth # 2J27). 

About the Alliance

The SDP Alliance is a collaboration of seven software vendors each of which provides a best-of-breed component of a service delivery platform (SDP).  Alliance members include Aepona, ChangingWorlds, Cibenix, MobileAware, Mobile Cohesion, Openet and Xiam.  The key components of the SDP architecture provided by these member companies cover the following:

• Secure and open access to core network capabilities
• Intelligent personalised navigation for content discovery
• Content rendering and optimisation
• Content management and content push technologies
• Partner relationship management
• Convergent charging
• One-to-one marketing and content delivery

Follow-Up

We would be happy to meet journalists and analysts at the 3GSM World Congress for one-on-one briefings on the SDP Alliance.  Denis Murphy will be available at the 3GSM World Congress from the 12th to the 15th of February.

For Further Information/Meeting Requests

Please contact in the first instance:
Jeffrey Peel
Managing Director
Quadriga Consulting Ltd
Telephone +44(0)2892 668968
Email Jeff @ quadco.co.uk (leave out the spaces)
www.quadco.co.uk

Quadriga Consulting client Mobile Cohesion will be exhibiting at the 3GSM World Congress in Barcelona from February 12, 2007.  Mobile Cohesion provides a unique 3PRM solution called HYDRA that allows mobile operators to have better, more accountable relationships with third party content and applications providers.  HYDRA is also playing an increasingly important role as a core component in Service Delivery Platforms.

At 3GSM the company will be announcing exciting new customer references and product enhancements.  Media or Analysts interested in meeting the Mobile Cohesion management team should contact Jeffrey Peel at Quadriga Consulting in the first instance. 

We’ll be at the 3GSM World Congress in Barcelona from February 11, 2007.