Today I attended Communicate Magazine’s Social Media in a Business Context event and had the opportunity to interview Merran Wrigley, Sony Ericsson’s Head of External Communications.
I asked Merran to tell me a little more about her social media based press-room.
Quadriga Consulting develops such press resources – as well as corporate blogs – for clients. Merran outlined the challenges she faced in terms of integrating her new press-room into Sony Ericsson’s existing web based resources.
Communicate Magazine is organising its second Social Media in a Corporate Context conference in April. Quadriga Consulting Ltd is a supporting partner of the event – and Jeff Peel, Managing Director of Quadriga Consulting, will be attending.
The event, to be held on April 28th, focuses on how to use social media strategy and web2.0 tools to engage audiences – internal and external. Attendees will learn from industry experts and experienced practitioners on core subjects.
Speakers will include Peter Horrocks, Head of Global News for the BBC as well as speakers from GM, First Direct, PR Newswire – and many other organisations that have embraced social media as an agent of change. Read the full agenda here.
Communicate Magazine has put together a short video drawing on speakers and delegates from last year’s event. Just click here to view.
We have prepared a short discussion document focused on social media and the role it plays in market research and market intelligence gathering.
You can download the document right away if you complete this short registration form.
When you submit your details the link to the download page will be displayed.
This must be the nerdiest blog post I have ever written. However, it’s somewhat of a gift to my “community”. I’ll admit that the topic of this post is a bit of a hobby horse of mine – having sat through the NetConcepts SEO session for the last two years at Web 2.0 Expo.
It’s canonical URLs…that’s right. You read correctly. Here’s the deal. If you own a domain sometimes your host provider may not have automatically created canonical URLs. What does that mean? Well it means that your site may have duplicate versions. For example Google may be indexing http://yoursite.com as well as http://www.yoursite.com – this is hardly ideal from an SEO point of view. Even worse, it may be that your root URL goes nowhere…i.e. is redirected to oblivion.
Canonicalisation means ensuring that all your various URLs go to the same place using 301 redirects. That means everything is tidy and Google only has to index one site. Ask your host provider if you don’t know how to do it. But it’s a basic SEO principle that many web site owners miss.
Jeffrey Peel of Quadriga Consulting here interviews Peter Vlachos of Greenwich University and Steve Loynes of Chameleon PR about the impact social media technologies are having on their respective disciplines: event management and public relations. Both Peter and Steve believe that the social web is an adjunct to traditional processes – and that there is still a fundamental role for person to person interaction.
Conversations, London – Peter Vlachos, Steve Loynes from designbyfront on Vimeo.
We’re doing our little bit for the benefit of humanity and the WorldWideWeb by embedding this wonderful talk by Tim Berners-Lee on Linked Data.
Tim outlines why the next logical step in terms of the development of the web has to be about linking data rather than merely linking web pages. Using the standard HTTP protocol the web has the potential to pull down data silo walls if only we act collectively to link data and think data.
Social media is changing everything. Media and market fragmentation, changing patterns of media consumption and increasingly active, engaged consumers mean the old media reach models are in disarray.
STOP PRESS: SPEAKERS ANNOUNCED
This rapid social and technological change presents the marketing services industry with both challenges and opportunities: how can we help organisations engage in better conversation with their customers?
To help, FRONT, in conjunction with Quadriga Consulting, is launching a new initiative for marketing professionals: Conversations.
The Conversations concept is unique as it brings together great opportunities for networking with insight into the thinking of marketing professionals.
The format is as follows. Over 2 hours there will be five conversations of around 10 minutes each. Professionals who reflect various facets of the marketing communications mix will be interviewed by Quadriga Consulting MD, and author, Jeffrey Peel. These conversations will be video recorded and will be available online after the event. During the event there will be opportunities to mingle and chat with attendees and conversation participants.
Register Your Interest
The first event will take place in London on the 26th of March between 6.00pm and 8.00pm, at OneAldwych. The conversation line-up will be announced shortly. Attendance will be by invitation only, but please register your interest if you’d like to attend.
McCain Foods in the United States is asking parents across the United States what they think about school food. Working with social networking and blog research specialists Quadriga Consulting Ltd and itoi Research in London the firm is recruiting Mom bloggers from across the USA to participate in a discussion via the Internet.
As part of the exercise, a new blog has been created - that goes live today.
So, if you are a Mom blogger and resident in the United States, and want to take part please take the time to read the first 2 starter posts and comment. McCain Foods wants to hear your views.
Social Networking Research & Intelligence: Blogs and social networks are merging into one category these days. For example, what’s the difference between a Facebook Group microsite and a blog? Both contain content, both have discussion trails, both have communities of interest. Blogs have become more like social networks as social bookmarking has become more important, and the social bookmarking sites themselves are beginning to look more like social networking sites. Then throw feeds from one platform, into another, and everything is mixed up. Enter the social networking ecosystem.
LISTEN TO JEFF PEEL INTERVIEWED BY DAVY SIMS
ON WEB 2.0 AND MARKETING
From a marketer’s point of view the new social networking challenge is to fixate less on one platform or another – but rather jump right in to the interconnected mix. The challenge is to stir things up in a way that helps build knowledge about interconnected customers and prospects.
Quadriga Consulting is becoming one of the leading players in the social networking research space. We are building both quantitative and qualitative research methodologies that resonate across vertical and geographical markets. We are currently running research and intelligence assignments for multiple clients - in consumer goods markets, high tech, consumer technology and professional services. Moreover, increasingly, social networking research straddles both B2B and B2C client markets. Indeed we find that techniques that we have developed in the B2B space are being cross-fertilised into B2C and vice versa.
If you would like to discuss how to develop your understanding of your target online communities please give us a call.
