CMO Show: 27 – 29 March 2012, Wyndham Chelsea Grand, London, UK
Get the sponsorship prospectus.

The CMO Show 2012 has arisen as a direct result of our client demands that we concentrate on the latest opportunities for CMOs in all business.

The CMO Show 2012 will incorporate key perspectives from leading CMOs alongside insights from the industry’s major vendors on how they can maximise the opportunities presented by Data Analytics, Social Media and Globalisation.

The CMO Show is specifically devoted to addressing the pertinent opportunities and challenges uncovered in the extensive research we have undertaken with CMOs, Marketing Directors and Executives working within the marketing industry.

If you would like to receive a copy of the sponsorship prospectus please register your interest here:

GET A COPY OF THE SPONSORSHIP PROSPECTUS

We’ll email you the prospectus and call you to discuss the opportunity.

For further information about the event, please visit the event website.

2012 marks the 10th Anniversary of Quadriga Consulting.  To celebrate, we’re running a series of seminars throughout the year…

On Thursday January 19, 2012 we’re holding a two-hour seminar called Socialising the Business.  The event is free to attend.  The seminar will held at 10.00am and repeated at 2.00pm.

Socialising the Business will look at how social tools – such as social media, social CRM and cloud technologies – are transforming how all types of businesses do business in international markets.  Therefore the seminar will be of interest to Marketing Directors and Managers, Business Development Managers, CEOs and Business Owners and Corporate Communications Executives.

Jeff Peel, Managing Consultant at Quadriga Consulting, will be joined by Michael Kerr, Managing Director of Provita Animal Health, who will touch on how his company is developing its international business – supported by the social web.

By attending you’ll find out more about:

• How the corporate web site is being transformed by next generation content management systems
• How businesses are embracing social media to engage in conversations across the globe
• Why easily implemented social tools can make collaboration easier for your staff and suppliers
• The challenges of implementing a social media marketing strategy

The seminars will be held in the meeting room at Lisburn's Premier Inn

The events will also be a good opportunity to network with your peers from other businesses.

Reserve your place

The seminars are free to attend and will be held at Lisburn’s Premier Inn Hotel on January 19, 2012 (we’ll be running separate morning and afternoon sessions – and we’re limited to just 25 attendees at each session).

We expect considerable interest in these events. So please reserve your space as soon as possible.

We don’t publish press releases although we do consider opinion pieces that perhaps push forward a debate or discussion about technology and how it’s impacting on business or society or both. If you have a media release that contains survey or evidence data we may consider publishing as part of another post. However, we’ll copy-edit. We don’t like grand claims – so avoid using the word “leading” or phrases like “world beating.”  Unless, of course, you have some form of independent evidence.

We especially welcome articles that show causal relationships between things – for example, between technology adoption and economic development; or perhaps between a new product and a materially improved business process (but we’ll need the evidence clearly stated).

More information here…

The first discussion was held in London and involved senior business strategists from companies such as AXA Insurance, ITV, Amadeus Capital Partners, Novartis, WPP Group, The BBC, Virgin Media, and Cisco.

The second discussion was a three-city panel involving 16 respondents in London, New York and San Francisco. I chaired the discussion live from the AT&T Telepresence Suite at the Marriott Grosvenor House Hotel in London and the entire proceedings were recorded by Cisco TV in San Jose.  International indeed.

Delegates included senior spokespeople from AT&T, Adobe, Forbes, PwC, SAP, AVG – and many more.

You can watch the entire video series (from both discussions) here – but be prepared, there’s over 3 hours of content in total.

Or for a quick taster, here’s a short sequence featuring John Sviokla of Diamond Advisory Services, PwC commenting on value creation through “collective absorption of risk” and how the market will take advantage of new forms of organization.

I asked Merran to tell me a little more about her social media based press-room. 

Quadriga Consulting develops such press resources – as well as corporate blogs – for clients.  Merran outlined the challenges she faced in terms of integrating her new press-room into Sony Ericsson’s existing web based resources.

DOWNLOAD THE BROCHURE HERE

The event, to be held on April 28th, focuses on how to use social media strategy and web2.0 tools to engage audiences – internal and external. Attendees will learn from industry experts and experienced practitioners on core subjects.

Speakers will include Peter Horrocks, Head of Global News for the BBC as well as speakers from GM, First Direct, PR Newswire – and many other organisations that have embraced social media as an agent of change. Read the full agenda here.

Communicate Magazine has put together a short video drawing on speakers and delegates from last year’s event. Just click here to view.

You can download the document right away if you complete this short registration form.

When you submit your details the link to the download page will be displayed.

It’s canonical URLs…that’s right.  You read correctly.  Here’s the deal.  If you own a domain sometimes your host provider may not have automatically created canonical URLs.  What does that mean?  Well it means that your site may have duplicate versions.  For example Google may be indexing http://yoursite.com as well as http://www.yoursite.com – this is hardly ideal from an SEO point of view.  Even worse, it may be that your root URL goes nowhere…i.e. is redirected to oblivion. 

Canonicalisation means ensuring that all your various URLs go to the same place using 301 redirects.  That means everything is tidy and Google only has to index one site.  Ask your host provider if you don’t know how to do it.  But it’s a basic SEO principle that many web site owners miss.

Conversations, London – Peter Vlachos, Steve Loynes from designbyfront on Vimeo.