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Posts from the ‘social networking’ Category

Mar 4

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Conversations: OneAldwych, London, 26th March

OneAldwychSocial media is changing everything.  Media and market fragmentation, changing patterns of media consumption and increasingly active, engaged consumers mean the old media reach models are in disarray.

STOP PRESS: SPEAKERS ANNOUNCED

This rapid social and technological change presents the marketing services industry with both challenges and opportunities:  how can we help organisations engage in better conversation with their customers?

To help, FRONT, in conjunction with Quadriga Consulting, is launching a new initiative for marketing professionals: Conversations.

The Conversations concept is unique as it brings together great opportunities for networking with insight into the thinking of marketing professionals.

The format is as follows.  Over 2 hours there will be five conversations of around 10 minutes each.  Professionals who reflect various facets of the marketing communications mix will be interviewed by Quadriga Consulting MD, and author, Jeffrey Peel.  These conversations will be video recorded and will be available online after the event.  During the event there will be opportunities to mingle and chat with attendees and conversation participants. 

Register Your Interest

The first event will take place in London on the 26th of March between 6.00pm and 8.00pm, at OneAldwych. The conversation line-up will be announced shortly. Attendance will be by invitation only, but please register your interest if you’d like to attend.

Sep 24

McCain Targets Mom Bloggers

McCain Foods in the United States is asking parents across the United States what they think about school food.

Working with social networking and blog research specialists Quadriga Consulting Ltd and itoi Research in London the firm is recruiting Mom bloggers from across the USA to participate in a discussion via the Internet.

As part of the exercise, a new blog has been created – that goes live today.

So, if you are a Mom blogger and resident in the United States, and want to take part please take the time to read the first 2 starter posts and comment.  McCain Foods wants to hear your views.

Sep 13

Social Networking and Marketing Research

Social Networking Research & Intelligence:  Blogs and social networks are merging into one category these days.  For example, what’s the difference between a Facebook Group microsite and a blog?  Both contain content, both have discussion  trails, both have communities of interest.  Blogs have become more like social networks as social bookmarking has become more important, and the social bookmarking sites themselves are beginning to look more like social networking sites.  Then throw feeds from one platform, into another, and everything is mixed up.  Enter the social networking ecosystem. 

LISTEN TO JEFF PEEL INTERVIEWED BY DAVY SIMS
ON WEB 2.0 AND MARKETING

From a marketer’s point of view the new social networking challenge is to fixate less on one platform or another – but rather jump right in to the interconnected mix.  The challenge is to stir things up in a way that helps build knowledge about interconnected customers and prospects. 

Quadriga Consulting is becoming one of the leading players in the social networking research space.  We are building both quantitative and qualitative research methodologies that resonate across vertical and geographical markets.  We are currently running research and intelligence assignments for multiple clients - in consumer goods markets, high tech, consumer technology and professional services.  Moreover, increasingly, social networking research straddles both B2B and B2C client markets.  Indeed we find that techniques that we have developed in the B2B space are being cross-fertilised into B2C and vice versa. 

If you would like to discuss how to develop your understanding of your target online communities please give us a call. 

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