CRM

Jeffrey Peel, Managing Director of Quadriga Consulting Ltd, is the author of CRM Redefined (Butterworth 2002) and is a former VP of CRM software company Amacis – now part of ATG.

Jeff has advised many companies on CRM strategy and has been retained by a number of leading CRM software vendors – such as Microsoft – to help advise on CRM product marketing strategies.

Jeff now specialises in helping companies improve CRM processes by better understanding their customers through primary research.

As a former researcher in two of the world’s largest custom research firms he has worked on customer process focused engagements for clients including BT, Dun & Bradstreet, Microsoft, IBM, Hewlett Packard, 3Com and many early to mid-stage brand owners.  Over the last 10 years as Managing Director of Quadriga Consulting Ltd he has built a reputation as a thought leader in customer engagement processes and has been retained directly by many of the world’s leading firms – as well as other consulting businesses.

If you have a customer relationship management challenge and would like to contact us, please complete and submit the form below.