Page Updated: 9th June, 2008

Quadriga Consulting Ltd is one of the leading international tech-focused marketing consulting and research specialists in the UK.  We specialise in managing large and complex national and multinational assignments. We have a highly developed support network of associates.

Jeff Peel (Managing Director) is a B2B marketing specialist with a particular focus on enterprise software, digital content, mobile/telecoms software and CRM.  His clients have included 3Com, IBM, Hewlett Packard, BT - as well as many early to mid-stage software firms, government departments and ‘digital content’ companies. 

He is the author of a book on CRM (Butterworth 2002) and is a former VP Marketing for a CRM software firm - Amacis - acquired by ATG in 2004.  Jeff is also a former Head of Marketing Communications for a division of 3Com and was Interim Head of Marketing for Aepona (the Telecoms software company). 

Jeff was also a Director in two of the world’s leading market research consultancies - one based in London and the other in New York (Research International (RI), London and Roper ASW, Princeton, New Jersey).   He sat on the Board of RI Specialist Units in London and on the RI Group IT Strategy Committee.  

Jeff has an Honours Degree in Economics from Queen’s University, Belfast and is a full Member of the Market Research Society.  He also holds the Society’s Diploma in Market Research. 

Ruth McNeil is a highly respected market researcher with particular experience in the business to business sector.  She works for a range of private and public sector clients across a range of different subjects both in the UK and internationally. She is a non-Executive Director at Quadriga Consulting and works with us on international assignments based out of London.  She runs her own research practice based in London.

For fifteen years Ruth worked at Research International as deputy managing director of RI Specialist Units and was a main board director. Ruth left Research International in August 2000 and has since worked with clients on practical business and services issues, strategic planning, branding research, customer relationship management, concept development, market optimisation and other areas.

Ruth plays an active role in the wider research industry, for two years having been one of the Market Research Society Awards Judges for the annual MRS conference. Ruth is a member of the BIG Conference Committee and the conference Programme Committee (BIG is the annual specialist Business to Business researchers conference). She convenes the MRS “International Research” training course and is a frequent speaker on market research issues at conferences in the UK and USA.

Ruth has a degree in Languages from Durham University and is a Fellow of the Market Research Society.

Liz Peel (Director and CFO) is a Fellow of the Chartered Institute of Management Accountants and is a business process and operations specialist. She has considerable operational/group finance experience and has been heavily involved in implementing ERP solutions in a variety of industries.

She has gained client-side experience at Diageo, EDS and Sterling Software and was Group Financial Controller of Energis Ireland. She was also Finance Director of Amphion Semiconductor (now Conexant Systems). 

She also has considerable public sector operational experience.