Doing it for themselves…
By Jeffrey Peel – Research Magazine, the holy grail for all things market research related, publishes an interesting round-up of interesting stats on a monthly basis. One statistic quoted in the most recent edition is that 25% of entertainment consumed by people will be created, edited and shared within their peer circle by 2012, rather than being generated by media owners – according to study by the Future Laboratory backed by Nokia.
This has obvious implications for all types of companies. At one level, companies need to start developing their own content. Web sites just don’t cut it any more…the challenge is to create “content with currency” – rather than depending on media owners to do all the work.
There are huge implications for PR processes.
Needless to say, we can help. We specialise in helping companies understand this brave new world of personal publishing, blogs, wikis and social networks. We can also help large organisations create better engagement processes with channels and end customers that bypass traditional media approaches.
Give us a call.
