Social Web and Market Research 2.0
Here Jeffrey Peel of Quadriga interviews Jeremy Brown of Sense Worldwide and Matt Rhodes of Fresh Networks. The interview provides a fascinating insight into the thinking of a new breed of social media savvy market researcher. Jeremy talks about the concept of master-planning while Matt discusses how the ‘new marketing’ has to embrace the idea of the Conversation. Interview recorded at Conversations event at OneAldwych last month (sponsored by FRONT).
Conversations, London – Jeremy Brown, Matt Rhodes from designbyfront on Vimeo.
