Jan 13
This video by Jesse Rosten ponders whether Adobe should sell its Photoshop software in the same way as L’Oreal sells its beauty products. No doubt L’Oreal is more aware than most that Photoshop is more useful in enhancing beauty than L’Oreal’s own products.
Poking fun at Photoshop is a staple industry. But Rosten here achieves the slick ad-like cinematography we’re all so familiar with from big budget TV campaigns.
Building on the 9 years of success of Loyalty World, The CMO Show 2012 is designed to be Europe’s leading event for Chief Marketers, where CMOs learn how data and technology can generate ideas, drive sales and marketing and increase response and revenue. Quadriga Consulting is partnering with Terrapinn, organisers of The CMO Show, to help market the event to potential sponsors – companies that want to engage with with some of the most important marketing decision-makers.
CMO Show: 27 – 29 March 2012, Wyndham Chelsea Grand, London, UK
Get the sponsorship prospectus.
The CMO Show 2012 has arisen as a direct result of our client demands that we concentrate on the latest opportunities for CMOs in all business.
The CMO Show 2012 will incorporate key perspectives from leading CMOs alongside insights from the industry’s major vendors on how they can maximise the opportunities presented by Data Analytics, Social Media and Globalisation.
The CMO Show is specifically devoted to addressing the pertinent opportunities and challenges uncovered in the extensive research we have undertaken with CMOs, Marketing Directors and Executives working within the marketing industry.
If you would like to receive a copy of the sponsorship prospectus please register your interest here:
GET A COPY OF THE SPONSORSHIP PROSPECTUS
We’ll email you the prospectus and call you to discuss the opportunity.
For further information about the event, please visit the event website.
Apparently only 1 in every 10 small consultancy firms lasts 10 years. We’re one of the one in ten. But we’ve only been able to survive and thrive because of the support and loyalty of our fabulous clients, employees and associates.
Our first paying client, 10 years ago, was The Gem – the CRM outsourcing firm (now part of Concentrix). Our most recent is Stratton Craig. And, in-between, we have worked with a veritable Aladdin’s cave of clients including Microsoft, BT, IBM, Amacis, Oxford Economics, Kable, Invest NI, Provita Eurotech, DETI, Strategic Investment Board, Taylor Wessing, SLA Mobile, Aepona, Replify – and many, many more.
We hope to make several announcements during 2012 about new clients, and new partnerships. But I also wanted to say ‘thanks’ to everyone who has supported us over the last 10 years. It’s been fun.
2012 marks the 10th Anniversary of Quadriga Consulting. To celebrate, we’re running a series of seminars throughout the year…
On Thursday January 19, 2012 we’re holding a two-hour seminar called Socialising the Business. The event is free to attend. The seminar will held at 10.00am and repeated at 2.00pm.
Socialising the Business will look at how social tools – such as social media, social CRM and cloud technologies – are transforming how all types of businesses do business in international markets. Therefore the seminar will be of interest to Marketing Directors and Managers, Business Development Managers, CEOs and Business Owners and Corporate Communications Executives.
Jeff Peel, Managing Consultant at Quadriga Consulting, will be joined by Michael Kerr, Managing Director of Provita Animal Health, who will touch on how his company is developing its international business – supported by the social web.
By attending you’ll find out more about:
The seminars will be held in the meeting room at Lisburn's Premier Inn
The events will also be a good opportunity to network with your peers from other businesses.
The seminars are free to attend and will be held at Lisburn’s Premier Inn Hotel on January 19, 2012 (we’ll be running separate morning and afternoon sessions – and we’re limited to just 25 attendees at each session).
We expect considerable interest in these events. So please reserve your space as soon as possible.
Jeffrey Peel of Quadriga Consulting here interviews Peter Vlachos of Greenwich University and Steve Loynes of Chameleon PR about the impact social media technologies are having on their respective disciplines: event management and public relations. Both Peter and Steve believe that the social web is an adjunct to traditional processes – and that there is still a fundamental role for person to person interaction.
Conversations, London – Peter Vlachos, Steve Loynes from designbyfront on Vimeo.
Mar 4
Social media is changing everything. Media and market fragmentation, changing patterns of media consumption and increasingly active, engaged consumers mean the old media reach models are in disarray.
STOP PRESS: SPEAKERS ANNOUNCED
This rapid social and technological change presents the marketing services industry with both challenges and opportunities: how can we help organisations engage in better conversation with their customers?
To help, FRONT, in conjunction with Quadriga Consulting, is launching a new initiative for marketing professionals: Conversations.
The Conversations concept is unique as it brings together great opportunities for networking with insight into the thinking of marketing professionals.
The format is as follows. Over 2 hours there will be five conversations of around 10 minutes each. Professionals who reflect various facets of the marketing communications mix will be interviewed by Quadriga Consulting MD, and author, Jeffrey Peel. These conversations will be video recorded and will be available online after the event. During the event there will be opportunities to mingle and chat with attendees and conversation participants.
Register Your Interest
The first event will take place in London on the 26th of March between 6.00pm and 8.00pm, at OneAldwych. The conversation line-up will be announced shortly. Attendance will be by invitation only, but please register your interest if you’d like to attend.
Quadriga’s growing reputation as a provider of blog and social networking focused research tools has paid dividends in the FMCG (fast moving consumer goods) sector. We have been awarded a major project to conduct a blog audit and tracking research by a global FMCG brand owner.
The blogosphere is becoming the new stomping ground for marketers seeking to monitor and influence opinion. Many blogs – often run by enthusiastic individual bloggers – have huge traffic. Bloggers can make or break brands. Therefore, monitoring the blogosphere is becoming a significant challenge for brand owners.
As one of the few marketing consultancies that has in-depth knowledge of blogging and social networking tools – emerging from our traditional focus on the tech sector – we are uniquely positioned to offer solutions to brand owners in multiple market sectors. In conjunction with itoi research we’re developing a strong presence in the Web 2.0 research and communications space.
May 29
Event Postponed
Unfortunately this event has been postponed until later in 2008 because of client commitments. We hope to announce a new date shortly – likely to be October 2008. You can, however, pre-register your interest. Just drop an email to jeff@NOSPAMquadco.co.uk (removing the words NOSPAM from the address) and we’ll ensure you’re first in the queue for a place.
Jeff is the author of a book on CRM and has advised government departments, technology firms and B2B marketers on digital marketing strategy.
Supported by a line-up of speakers with specialist Web 2.0 marketing and market research expertise, he will present the massive opportunities for B2B marketers to create huge competitive advantage through adoption of best practice strategies.
Confirmed speakers include:
Jeffrey Peel
Managing Consultant
Quadriga Consulting (Seminar Leader)
Web 2.0 Marketing Techniques, Tools and Strategy Development
Marek Vaygelt
Head of Technology and Telecoms Consulting
YouGov plc
Research 2.0 and the B2B Marketing Process
Adam Parker
CEO
WebITPR
Newswires, SEO and Social Bookmarking
Jeremy Brown
CEO
Sense Worldwide
Social Networking the Business
Mobile Cloud NewsFind us on Twitter as Jeffrey Peel
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