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Posts tagged ‘Mobile World Congress’

Feb 3

Media Package for Early-Stage Companies at #MWC12

Mobile World Congress is looming – it runs for most of the week commencing Monday 27th February, 2012.

For early stage companies it’s hard to justify having media representation at the show – and sending a large contingent to Barcelona in the current economic climate is equally hard to justify.

However, we’ve put together a package for firms that want to make their voices heard – without huge expense.  The package will raise on-line visibility prior to the event via search engines, and social media.  Plus it allows client companies to take advantage of our social media assets and relationships.

Simply put, for a fee of just £500 (+VAT) we can offer the following package:

  • Newswire media release (e.g. product launch announcement) optimised for search engines using an international newswire circuit (M2).  This guarantees distribution to the world’s major news syndication services, including Dow Jones-owned Factiva and Lexis so releases are seen by CEOs, corporate finance professionals, researchers, analysts, journalists, professional information workers, potential investors and other decision makers.*
  • The news release featured (with picture) on the Quadriga Consulting and Mobile Cloud Summit blogs
  • News release pushed to all our social media assets (Twitter, Linkedin, Linkedin Groups etc) – with over 4,000 combined, international, tech-savvy influencers and journalists
  • Quadriga named media representation – on the ground in Barcelona (we’ll refer media interest directly to client companies)
  • Company logo and company descriptor with cross-link featured on a “client companies at MWC12” shared page on both Quadriga Consulting and Mobile Cloud Summit websites

For 2 releases prior to show: Fee £750 (same package as above)

Additional releases £250 per release.

* For an additional fee of £250 we can draft individual releases for you – following a telephone briefing.  This fee may also apply if the supplied release(s) from the client requires substantial editing – to meet our editorial standards.

All prices exclusive of VAT.

Contact us now and we’ll take it from there.

Dec 6

BarcaHome

Mobile World Congress 2012

The Mobile World Congress is one of the most important annual events for the global technology industry. The Mobile Internet has been described as the fifth wave of computing and the increasing pervasiveness of smart mobile devices is resulting in rapid changes in how the world communicates, buys good & services, and works. Businesses are grappling with new ways of doing business – that require a new understanding of the mobile consumer.

We’re currently working on a report: The Investment Opportunities in the Mobile Cloud and we’ll be meeting early stage companies at Mobile World Congress in Barcelona – as well as operators and CIOs.  Jeff Peel, our Managing Director, will be in Barcelona from 26th to 29th February. If you believe you have a compelling new technology that ‘rides the 5th wave’ we’d love to hear from you – regardless of how early your thinking is.  If you are a company that’s actively embracing this technology, we’d also love to chat with you.

We may well feature your thoughts and perspectives in our report.

If you’d like to schedule time to meet with Jeff please contact us .

Feb 4

New Mobile Advertising Alliance Launched at Mobile World Congress 2008, Barcelona

(Quadriga Client Media Release) 

New consortium of best-of-breed software players allows greater monetisation of mobile network resources and highly flexible advertising campaigns…

A new consortium of companies was today announced, prior to the Mobile World Congress  (11th to 14th February, 2008), that promises to revolutionise the mobile phone network as an advertising and direct marketing opportunity. 

The Mobile Advertising Alliance is a collaborative venture between software vendors Anam, Cibenix, Mobile Cohesion, Openet and SLA Mobile. 

Each member firm provides a best-of-breed component of a mobile advertising platform. The Alliance has defined a platform that allows mobile operators to secure their position in the mobile advertising market and advertisers to reach a wide market with uniquely targeted campaigns.  The platform also allows systems integrators to achieve rapid integration of proven software solutions with existing telecommunications infrastructure.

According to Nic Stirk of Alliance member SLA Mobile, “Our advertising solution is an easy-to-use platform that delivers both mobile advertising and direct marketing – something that has been very difficult to achieve in the past. The platform provides secure access to operator-owned demographic, behavioural and contextual profiling data and provides multiple media channels to deliver personalised and targeted campaigns.  In the mobile medium personalization ensures that advertising is seen as appropriate and relevant for the mobile user – thereby overcoming the shortcomings of other approaches.  Context is key.”

Gerry McKenna of Alliance member Anam agrees that the inherent flexibility of the platform is important for success.  “Flexible campaign management and real-time feedback reporting ensure that Advertisers can continually refine campaigns and only pay for results.  From an advertiser point of view they get the analytics, reach and purity of audience that is so essential in one-to-one marketing.  We are confident that our combined skills and integrated platform will, for the first time, make mobile viable as an advertising medium.”