The Future Social CEO (Infographic)
Posts tagged ‘social networking’
Dec 3
Socialising the Business: The Seminars
2012 marks the 10th Anniversary of Quadriga Consulting. To celebrate, we’re running a series of seminars throughout the year…
On Thursday January 19, 2012 we’re holding a two-hour seminar called Socialising the Business. The event is free to attend. The seminar will held at 10.00am and repeated at 2.00pm.
Socialising the Business will look at how social tools – such as social media, social CRM and cloud technologies – are transforming how all types of businesses do business in international markets. Therefore the seminar will be of interest to Marketing Directors and Managers, Business Development Managers, CEOs and Business Owners and Corporate Communications Executives.
Jeff Peel, Managing Consultant at Quadriga Consulting, will be joined by Michael Kerr, Managing Director of Provita Animal Health, who will touch on how his company is developing its international business – supported by the social web.
By attending you’ll find out more about:
- How the corporate web site is being transformed by next generation content management systems
- How businesses are embracing social media to engage in conversations across the globe
- Why easily implemented social tools can make collaboration easier for your staff and suppliers
- The challenges of implementing a social media marketing strategy
The seminars will be held in the meeting room at Lisburn's Premier Inn
The events will also be a good opportunity to network with your peers from other businesses.
The seminars are free to attend and will be held at Lisburn’s Premier Inn Hotel on January 19, 2012 (we’ll be running separate morning and afternoon sessions – and we’re limited to just 25 attendees at each session).
We expect considerable interest in these events. So please reserve your space as soon as possible.
Export 2.0: New Combined Consultancy Offer
Quadriga Consulting and Handel Export have entered into a partnership to offer multilingual export focused social media resources to international marketers.
Jeffrey Peel of Quadriga Consulting said, “Handel Export is a highly respected export consultancy that focuses on key export markets for UK companies. The company recognises that social media – blogs, social networking and Web 2.0 applications – are transforming the export process. We have decided to partner with Handel to take advantage of the company’s great reputation in international markets, and multi-lingual skills.”
According to Suzanne Hill of Handel Export, “We have worked with Quadriga Consulting to build our own social media presence. We can see the opportunities that social media can bring to exporters that wish to extend their reach into international buying communities through social media tools. By working with Quadriga we can create export focused blogs, Twitter streams, and other social media outreach approaches – in local languages and reflecting local nuances. We can also ensure that messages reach the right people on the right networks.”
Mar 4
Conversations: OneAldwych, London, 26th March
Social media is changing everything. Media and market fragmentation, changing patterns of media consumption and increasingly active, engaged consumers mean the old media reach models are in disarray.
STOP PRESS: SPEAKERS ANNOUNCED
This rapid social and technological change presents the marketing services industry with both challenges and opportunities: how can we help organisations engage in better conversation with their customers?
To help, FRONT, in conjunction with Quadriga Consulting, is launching a new initiative for marketing professionals: Conversations.
The Conversations concept is unique as it brings together great opportunities for networking with insight into the thinking of marketing professionals.
The format is as follows. Over 2 hours there will be five conversations of around 10 minutes each. Professionals who reflect various facets of the marketing communications mix will be interviewed by Quadriga Consulting MD, and author, Jeffrey Peel. These conversations will be video recorded and will be available online after the event. During the event there will be opportunities to mingle and chat with attendees and conversation participants.
Register Your Interest
The first event will take place in London on the 26th of March between 6.00pm and 8.00pm, at OneAldwych. The conversation line-up will be announced shortly. Attendance will be by invitation only, but please register your interest if you’d like to attend.
Quadriga and itoi Build Partnership
Quadriga Consulting has established a partnership with London-based i to i research - we’re working together to build an exciting new practice focus on social networking research, intelligence and consulting.
The two companies have been working together for several months and the partnership means that Quadriga Consulting’s expertise in Web 2.0 research tools and methodologies is being brought to a much wider audience outside of the technology space. According to Jeff Peel, Quadriga Consulting’s MD, “the partnership has already resulted in project wins or proposal development in the UK and the United States. It would appear that together with itoi we have a clear lead over many, larger, firms.”
He continued, “One of the things that makes i to i research different from most other research companies is the fact that the company’s background is in communications, and not just research. i to i uses research as a means to an end rather than an end in its own right, and focuses clearly on business and communication needs. This fits very well with our own ethos.”
i to i clients include P&G, Philips, Microsoft, and Rolex.
Quadriga Moves into FMCG
Quadriga’s growing reputation as a provider of blog and social networking focused research tools has paid dividends in the FMCG (fast moving consumer goods) sector. We have been awarded a major project to conduct a blog audit and tracking research by a global FMCG brand owner.
The blogosphere is becoming the new stomping ground for marketers seeking to monitor and influence opinion. Many blogs – often run by enthusiastic individual bloggers – have huge traffic. Bloggers can make or break brands. Therefore, monitoring the blogosphere is becoming a significant challenge for brand owners.
As one of the few marketing consultancies that has in-depth knowledge of blogging and social networking tools – emerging from our traditional focus on the tech sector – we are uniquely positioned to offer solutions to brand owners in multiple market sectors. In conjunction with itoi research we’re developing a strong presence in the Web 2.0 research and communications space.
May 29
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Web 2.0 for B2B Marketing: A Seminar – London, 16th July
Event Postponed
Unfortunately this event has been postponed until later in 2008 because of client commitments. We hope to announce a new date shortly – likely to be October 2008. You can, however, pre-register your interest. Just drop an email to jeff@NOSPAMquadco.co.uk (removing the words NOSPAM from the address) and we’ll ensure you’re first in the queue for a place.
Quadriga Consulting has been providing B2B marketing consulting services for the last 6 years with clients including some of the leading B2B brands in the world as well as early to mid-stage firms. We are one of the leading proponents of B2B digital marketing strategy development in the UK and our Managing Consultant, Jeff Peel, has spoken at events all over the world on the Web 2.0 revolution.
Jeff is the author of a book on CRM and has advised government departments, technology firms and B2B marketers on digital marketing strategy.
Supported by a line-up of speakers with specialist Web 2.0 marketing and market research expertise, he will present the massive opportunities for B2B marketers to create huge competitive advantage through adoption of best practice strategies.
Confirmed speakers include:
Jeffrey Peel
Managing Consultant
Quadriga Consulting (Seminar Leader)
Web 2.0 Marketing Techniques, Tools and Strategy Development
Marek Vaygelt
Head of Technology and Telecoms Consulting
YouGov plc
Research 2.0 and the B2B Marketing Process
Adam Parker
CEO
WebITPR
Newswires, SEO and Social Bookmarking
Jeremy Brown
CEO
Sense Worldwide
Social Networking the Business
B2B Social Networking: The New B2B Marketing?
By Jeffrey Peel – At last week’s Web 2.0 Expo in San Francisco there was, as expected, lots of discussion about social networking. The discussions didn’t just focus on the usual suspect social networking sites either. There was a lot of discussion about how so-called “micro-blogging” sites are becoming increasingly influential. Micro-blogging sites like Twitter allow for much more rapid one-to-many interactions and are now considered a key component of the social networking/blogosphere. In fact, I’d go even further and say that by the end of the conference on Friday I was all twittered out. And this morning I read that Twitter may just have closed a round of funding.
All this means that social networking is becoming more and more granular but it also means that the distinction between b2b networks and consumer networks is blurring. Twitter, in particular, is becoming a day to day interaction tool for the celebrity tech bloggers who were there in abundance last week (like Robert Scoble and Stowe Boyd). In fact Boyd has now come up with the idea of the Twitchpitch that mandates PR types who want to pitch a story to him have to use Twitter. When I ran into him at a drinks party last week he made clear that he didn’t care much for Facebook pitches either.
Therefore if you thought that all you had to do to get your B2B social networking strategy together was to have a Linked-In profile, I’m going to have to tell you that you need to think again. Complex social networking ecosystems allow people to pick and choose – and people will define themselves in the ecosystem according to their favourite tools (and none of us has time to use them all).
This, of course, means that there is an increasing role for marketing services companies. Social networking elements in the marketing mix are essential in order to elicit information on how markets are evolving. B2B networks are becoming the definitive communications media for channel owners, consultants, journalists and other ‘influencers’ in the tech space – not just celeb bloggers.
As Stowe Boyd said in a panel session last week, social networking is about people talking. And, when people talk, marketing people should always be interested.
Chameleon Marketers
By Jeffrey Peel – Often I’m asked how it is that as a company that started in research we ended up doing so much more.
The conclusion I have come to is that research and analysis firms have more interesting things to say because our thoughts, and perspectives, are based on market knowledge and understanding. While much of the work is client-confidential we, at the same time, build tacit knowledge that gives us some right to take a stand on issues. Admittedly we have to operate within a frame of reference – and in our case that ‘frame’ would be heavily influenced by information technology.
But, think about it for a minute, the fact is that just about every business these days is becoming a technology business. Even David Cameron in his latest election broadcast – just last week – made overt reference to the Internet as one of the most fundamental reasons for social change in the UK. After all, entire swathes of our population no longer watch television. Internet advertising is set to overtake TV advertising in the next two years. And where the web used to be the domain and stomping ground for big business, suddenly – with Web 2.0 technologies – it has become democratised. Even my own 11 year old daughter can now design her own Bebo ‘skin’.
The Internet is a super-medium. In the past all advertising was a tell-sell. Now it’s an interactive sell and it has become much more complex, interconnected and, obviously, viral. If brands offend they will be pilloried online in seconds.
The impact on marketing services is massive. Frankly, unless one is immersed in the world of interactive web technologies one will quickly lose touch. Indeed I recently went on an Internet-free, one week, beach holiday and felt I had lost touch a bit when I returned.
But, let’s face it, marketing services firms can’t have the luxury of being type-cast these days as one thing or the other. The Internet will inevitably make us all chameleons – admittedly with our own specialisms. Therefore as a researcher I will present my research – socialise it – using new communications media. I will also collect it in new ways making use of social networking communities and online data collection techniques. And my clients must be prepared to act on research by reaching out to these new global communities, search engines and news portals via more and more flexible and target-able media.
