Skip to content

Posts tagged ‘Twitter’

Nov 17

Socialising the Business: The Seminars

2012 marks the 10th Anniversary of Quadriga Consulting.  To celebrate, we’re running a series of seminars throughout the year…

On Thursday January 19, 2012 we’re holding a two-hour seminar called Socialising the Business.  The event is free to attend.  The seminar will held at 10.00am and repeated at 2.00pm.

Socialising the Business will look at how social tools – such as social media, social CRM and cloud technologies – are transforming how all types of businesses do business in international markets.  Therefore the seminar will be of interest to Marketing Directors and Managers, Business Development Managers, CEOs and Business Owners and Corporate Communications Executives.

Jeff Peel, Managing Consultant at Quadriga Consulting, will be joined by Michael Kerr, Managing Director of Provita Animal Health, who will touch on how his company is developing its international business – supported by the social web.

By attending you’ll find out more about:

  • How the corporate web site is being transformed by next generation content management systems
  • How businesses are embracing social media to engage in conversations across the globe
  • Why easily implemented social tools can make collaboration easier for your staff and suppliers
  • The challenges of implementing a social media marketing strategy

The seminars will be held in the meeting room at Lisburn's Premier Inn

The events will also be a good opportunity to network with your peers from other businesses.

Reserve your place

The seminars are free to attend and will be held at Lisburn’s Premier Inn Hotel on January 19, 2012 (we’ll be running separate morning and afternoon sessions – and we’re limited to just 25 attendees at each session).

We expect considerable interest in these events. So please reserve your space as soon as possible.

Apr 22

The Twitter Phenomenon

This video features Jeffrey Peel of Quadriga Consulting interviewing Nick Donnelly and Gemma Cocker of TweetieAndTheBrain – the Twitter focused comms agency.

The interview took place in London just a few weeks ago at the Conversations event sponsored by FRONT.

Other videos from Conversations to follow soon.


Conversations, London – Nick Donnelly, Gemma Cocker from designbyfront on Vimeo.

Mar 24

Export 2.0: New Combined Consultancy Offer

Quadriga Consulting and Handel Export have entered into a partnership to offer multilingual export focused social media resources to international marketers. 

Jeffrey Peel of Quadriga Consulting said, “Handel Export is a highly respected export consultancy that focuses on key export markets for UK companies.  The company recognises that social media – blogs, social networking and Web 2.0 applications – are transforming the export process.  We have decided to partner with Handel to take advantage of the company’s great reputation in international markets, and multi-lingual skills.”

According to Suzanne Hill of Handel Export, “We have worked with Quadriga Consulting to build our own social media presence.  We can see the opportunities that social media can bring to exporters that wish to extend their reach into international buying communities through social media tools.  By working with Quadriga we can create export focused blogs, Twitter streams, and other social media outreach approaches – in local languages and reflecting local nuances.  We can also ensure that messages reach the right people on the right networks.”

Apr 28

B2B Social Networking: The New B2B Marketing?

By Jeffrey Peel – At last week’s Web 2.0 Expo in San Francisco there was, as expected, lots of discussion about social networking.  The discussions didn’t just focus on the usual suspect social networking sites either.  There was a lot of discussion about how so-called “micro-blogging” sites are becoming increasingly influential.  Micro-blogging sites like Twitter allow for much more rapid one-to-many interactions and are now considered a key component of the social networking/blogosphere.  In fact, I’d go even further and say that by the end of the conference on Friday I was all twittered out.  And this morning I read that Twitter may just have closed a round of funding. 

All this means that social networking is becoming more and more granular but it also means that the distinction between b2b networks and consumer networks is blurring.  Twitter, in particular, is becoming a day to day interaction tool for the celebrity tech bloggers who were there in abundance last week (like Robert Scoble and Stowe Boyd).  In fact Boyd has now come up with the idea of the Twitchpitch that mandates PR types who want to pitch a story to him have to use Twitter.  When I ran into him at a drinks party last week he made clear that he didn’t care much for Facebook pitches either. 

Therefore if you thought that all you had to do to get your B2B social networking strategy together was to have a Linked-In profile, I’m going to have to tell you that you need to think again.  Complex social networking ecosystems allow people to pick and choose – and people will define themselves in the ecosystem according to their favourite tools (and none of us has time to use them all). 

This, of course, means that there is an increasing role for marketing services companies.  Social networking elements in the marketing mix are essential in order to elicit information on how markets are evolving.  B2B networks are becoming the definitive communications media for channel owners, consultants, journalists and other ‘influencers’ in the tech space – not just celeb bloggers. 

As Stowe Boyd said in a panel session last week, social networking is about people talking.  And, when people talk, marketing people should always be interested.