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Posts tagged ‘Web 2.0’

Apr 3

Gov 2.0 and Web 2.0 Expo

Tim O'ReillyOne of the best keynote sessions at today’s Web 2.0 Expo in San Francisco was the interview of Ellen Miller of the Sunlight Foundation by Tim O’Reilly .

Sunlight Foundation is focusing on making government more transparent through Web 2.0 tools.  The fact is that in the US (never mind the UK) too many government departments spend too much money on web site development that delivers too little in terms of understandable information. 

This means that valuable information that should be in the public debate is hidden.  It’s a kind of web obfuscation caused by bloat and poor user interface design. 

Ellen mentioned that the Sunlight Foundation often produces ‘alternative’ web sites that present government data in much better, more visually understandable ways.  The result is that the alternative sites – often built for peanuts compared to federal budgets – become much more popular that the ‘official sites’.

The Foundation also challenges the vastly inflated costs associated with official sites such as Recovery.gov - that has a massive budget of multiple tens of millions of dollars.  Why such budgets in a Web 2.0 world?

The Sunlight Foundation is a non-profit organisation that is shaking the processes by which governments provide citizens with information.  We need its equivalent in the UK. 

(Picture of Tim O’Reilly by FRONT)

Mar 1

Quadriga Builds NISINE Site

Quadriga Consulting is in the process of building a new video-intensive web site and blog for NISINE, the latest initiative from Momentum, Northern Ireland’s ICT Federation. 

NISINE is the Northern Ireland Software Innovation Network and is focused on promoting Northern Ireland software development excellence into international markets.

The site kicks off with a series of video interviews focusing on the four innovation competency areas: Mobile; Enterprise 2.0; Web Development and Embedded Systems.  It features interviews with Asidua, Aepona, Anaeko and FRONT – as well as software entrepreneur Denis Murphy.  The NISINE initiative is being launched into the USA in the next few weeks. 

Nov 13

Enterprise 2.0 and user knowledge

Enterprise 2.0 is a term that tries, somewhat unsuccessfully, to convey a simple idea.  The idea is that businesses, these days, can be driven, from an operational point of view, by Web 2.0 technologies.  Enterprise 2.0

In the small and medium sized business sector Web 2.0 technologies can be transformational very quickly.  Small professional services businesses – like Quadriga Consulting – can avail of these technologies instantly with relatively low investment costs.  And they can avail of web applications that have been proven to work across hundreds or even thousands of other businesses.

But bigger businesses find it tougher to move to an Enterprise 2.0 environment.  They have legacy systems issues to consider.  Transactional, shop-front, processes will need integrated with these operational systems.  Oh and then there’s the issue, in many large companies, of a myriad of web real estates across business units, divisions and geographies. 

But in grappling with these operational and logistical issues, enterprises that are hoping to move in the direction of Enterprise 2.0 miss out a very important component.  They fail to take any account of the customer experience.  They fail to ask customers about their frustrations in doing business with the enterprise.  They pay little regard to the interaction experience or the gap between the expectations and reality of doing business.  But such consultation makes the difference between a successful Enterprise 2.0 strategy and a technology-obsessed one. 

If you are considering embarking on the road to Enterprise 2.0 please contact us.  We can start the process of interacting with customers right now.   

Nov 12

Web 2.0 Marketing Training

Don’t know a Digg from a tweet?  Lost in the world of feeds, meta-tags and social networking?  Perhaps it’s time to invest in some Web 2.0 Marketing training.

Quadriga Consulting is fast becoming one of a new breed of Web 2.0 marketing specialists.  We’re working with clients in the United States, across the UK and mainland Europe on Web 2.0 communications strategies.  But sometimes clients have difficulty defining what they want when they don’t really understand the technologies and opportunities.

training-ad.pngtraining-ad.pngWhatever size of company you are we can provide structured training on the massive export marketing potential that Web 2.0 represents.  We can show you real-world examples of how you can make use of web, social networking and social bookmarking technologies to really improve your business.  We can tell you why RSS feeds and blogs are important.  We can show you how ePR works.  We can show how low-cost or free web applications can make a real difference to your online visibility.  And we can show how new interactive web technologies can improve your understanding of your customers and channels. 

In-house training can be provided from as little as £950 + VAT.  We can also create special packages of training, consultancy and ongoing support.  And as part of a growing network of associates with huge expertise in different aspects of the Web 2.0 marketing mix we can provide implementation programmes to support your internal teams.

Contact Quadriga Consulting today for more information on our Web 2.0 marketing training and consulting packages.

Aug 25

Quadriga Moves into FMCG

Quadriga’s growing reputation as a provider of blog and social networking focused research tools has paid dividends in the FMCG (fast moving consumer goods) sector.  We have been awarded a major project to conduct a blog audit and tracking research by a global FMCG brand owner. 

The blogosphere is becoming the new stomping ground for marketers seeking to monitor and influence opinion.  Many blogs – often run by enthusiastic individual bloggers – have huge traffic.  Bloggers can make or break brands.  Therefore, monitoring the blogosphere is becoming a significant challenge for brand owners. 

As one of the few marketing consultancies that has in-depth knowledge of blogging and social networking tools – emerging from our traditional focus on the tech sector – we are uniquely positioned to offer solutions to brand owners in multiple market sectors.  In conjunction with itoi research we’re developing a strong presence in the Web 2.0 research and communications space.